Collectors have set a remarkable new record on the Panini Blockchain platform, spending over $7.1 million just within the first 12 days of September. This achievement marks the second consecutive month that the platform has reached record sales, surpassing the previous high of $7 million recorded in August. For further context, August had outperformed March, when $6.8 million was spent.
Historically, prior to 2025, the platform’s single-month spend peaked at $6.68 million back in July 2021. The impressive figures for September can be attributed to a substantial increase in the average transaction price. For much of 2022 through 2024, the average sale price remained below $30, but there has been a noticeable upward trend since February. As of Friday morning, the average transaction price for September has risen to over $99, fueled by several high-value sales recently, including a groundbreaking $175,000 transaction for Caitlin Clark’s Green Kaboom 1/1 NFT on Monday.
Recent statistics from Panini Blockchain reveal that three NFTs have sold for $50,000 or more, and 20 have fetched prices of at least $10,000 in just the past week. The current week, beginning on September 7, has become the highest spending week ever recorded on the platform, with collectors investing $3.96 million as of now.
Jason Howarth, Panini America’s senior vice president of marketing and athlete relations, attributes this surge to ongoing enhancements in user experience. “While the surge has been ‘recent,’ it really goes back to the continued development and commitment to enhancing the user experience on our Panini Blockchain platform,” Howarth stated. He highlighted the improved tools available for collectors, enabling them to track recent sales and identify players they may want to follow closely.
Additionally, Howarth pointed out that sales are not only coming from earlier Panini Blockchain collections but also from more recent products like the WNBA Rookie Royalty, which gained popularity both digitally and physically.
Launched in January 2020, Panini Blockchain initially attracted hobbyists with cards featuring stars from the NBA, NFL, NASCAR, and more, generating $1.6 million across 4,452 transactions in its inaugural year. The following year saw a surge in spending, exceeding $25 million as interest in collectibles grew during the COVID-19 pandemic. 2022 set a new benchmark with spending reaching $31.8 million, alongside a doubling in total transactions from 561,540 in 2021 to 1.24 million.
Although interest waned in 2023 and 2024, with totals of $14.9 million and $13.5 million respectively, 2025 is shaping up to be another breakout year. As of now, collectors have already spent more than $39.8 million on the Panini Blockchain platform across nearly 1.2 million transactions.
This year’s spending uptick can be attributed to the highest average transaction price since the platform’s inception in 2020, currently sitting at $28.63.
The increased digital sales on Panini Blockchain align with the booming physical trading card market, which experienced over $416 million in online expenditures in August. Notable highlights included the record-setting $12.93 million paid for the 2007-08 Upper Deck Exquisite Collection Michael Jordan-Kobe Bryant Dual Logoman 1/1, marking the highest public sale for a sports card to date.
