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Reading: The pros and cons of investing in Bitcoin treasury companies
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Bitcoin

The pros and cons of investing in Bitcoin treasury companies

News Desk
Last updated: September 16, 2025 11:44 am
News Desk
Published: September 16, 2025
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Bitcoin’s remarkable ascent in recent years has attracted significant attention from various sectors, particularly among investors seeking strong returns. Over the past five years, Bitcoin (BTC) has generated an impressive 991% increase in value, leading many to explore different avenues for participation in this burgeoning asset class. A recent analysis by The Motley Fool has shed light on some of the largest holders of Bitcoin, especially emphasizing the role of Bitcoin treasury companies.

Among these treasury companies, Strategy (formerly known as MicroStrategy) stands out as the biggest corporate holder, currently holding an astounding 638,460 Bitcoin units. The company’s shares have surged by 2,220% in the same five-year timeframe. This extraordinary performance has led to speculation about whether investing in Bitcoin treasury companies may present a more lucrative opportunity than simply buying Bitcoin directly.

The advantages of investing in Bitcoin treasury companies are clear, with notable players like Twenty One Capital also making substantial investments in Bitcoin. However, the mechanics of these companies can be convoluted, as they typically engage in financial engineering to acquire Bitcoin. They do this by raising capital through debt and equity markets—such as convertible bonds, preferred stock, or common stock—and investing the proceeds into Bitcoin. The aim is to boost their Bitcoin holdings relative to the number of diluted outstanding shares, which can amplify returns when Bitcoin prices rise.

For instance, a 20% increase in Bitcoin’s value could potentially result in a 40% rise in the stock price of a Bitcoin treasury company. Additionally, these companies may offer a pathway for certain investors who have restrictions against direct Bitcoin ownership, making them a significant option for gaining exposure to the digital asset.

However, the risks associated with these investments are considerable. If Bitcoin’s value declines sharply and remains low for an extended period, the share prices of treasury companies are likely to plummet. The high leverage commonly employed by these firms can lead to difficulties in meeting debt obligations, particularly in volatile market conditions. Furthermore, the emergence of spot Bitcoin ETFs, which are attracting substantial capital inflows, poses a potential competitive threat to Bitcoin treasury companies.

Investing in such complex vehicles is generally best suited for those who possess an in-depth understanding of Bitcoin alongside a firm grasp of security analysis and the intricacies of the fixed-income market. Unfortunately, many potential investors may not meet these criteria, increasing the risk of making uninformed decisions based on the allure of extraordinary gains.

While the prospects could be enticing—like potentially astronomical stock prices for companies such as Strategy—caution is warranted. A prudent approach would be to prioritize simplicity, opting to invest directly in Bitcoin or through spot ETFs that track its price. Despite Bitcoin’s historic growth, a sustained upside remains for long-term investors who adopt sound strategies and maintain a focus on the underlying asset.

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