Metaplanet has made significant strides in expanding its Bitcoin operations by acquiring the Bitcoin.jp domain, which is expected to play a crucial role in enhancing its presence in the Japanese market. This strategic move was officially approved during a board meeting held on September 17, where executives outlined their vision for creating a comprehensive platform that integrates media, events, and services related to Bitcoin.
In alignment with this initiative, Metaplanet has established a new subsidiary named Bitcoin Japan Co., which will focus on launching various projects, including the publication “Bitcoin Magazine Japan” and organizing the Bitcoin Japan Conference set for 2027. Additionally, the company plans to innovate by developing new Bitcoin-based products and services and utilizing the Bitcoin.jp domain for commercial endeavors like advertising and affiliate programs.
Executives expressed their ambition for Bitcoin.jp to become a central hub for investors, stakeholders, and the general public looking for information about Japan’s Bitcoin landscape. They aim to leverage the domain to foster long-term growth, enhance brand recognition, and boost user engagement.
The acquisition of Bitcoin.jp was particularly noteworthy as it was purchased from an individual who had owned it for over a decade.
In a parallel development, Metaplanet recently raised approximately $1.4 billion in funding primarily aimed at expanding its Bitcoin holdings. The company is on track to ramp up its acquisition efforts by October to meet its goal of amassing a treasury of 30,000 BTC by the end of the year. Metaplanet has set an even more ambitious target of holding 210,000 BTC by the close of 2027, a milestone that would elevate it to one of the largest corporate Bitcoin holders globally.
Currently, Metaplanet holds 20,136 BTC, purchased at an average price of $102,669, representing a paper profit of nearly 13.8% given the current market price of Bitcoin. However, the company’s aggressive growth strategy has sparked skepticism among investors; its stock has experienced a considerable decline of around 65% from its peak in June 2025. Concerns are centered around ongoing share issuances, the inherent volatility in the cryptocurrency market, and an increase in short positions from market traders.
Despite these challenges, the Bitcoin.jp platform is anticipated to bolster Metaplanet’s reputation as a dominant player in the Bitcoin sector within Asia.
