Bitget, recognized as the largest Universal Exchange (UEX) in the world, is marking its seventh anniversary with a vibrant campaign themed #GearUpTo7, signaling the dawn of a new integrated finance era. The concept of UEX was first articulated by CEO Gracy Chen in a letter to the community, positioning Bitget as a pioneer in creating a comprehensive ecosystem designed to overcome the traditional limitations of exchanges—namely, user experience, asset diversity, and security.
In recent months, Bitget has begun the transformation into the Universal Exchange, starting with its Q3 2025 initiatives. The platform has incorporated full support for assets from Ethereum, Binance Smart Chain (BSC), Base, and Solana within its Onchain services. Moreover, Bitget has forged strategic alliances with firms like xStocks and Ondo to facilitate access to tokenized stocks and exchange-traded funds (ETFs). Notably, it has launched the first Stock Index Perpetual Futures, which allows trading on traditional stocks such as Apple and NVIDIA in the form of crypto derivatives. Looking forward, Bitget aims to extend its offerings beyond the leading cryptocurrencies to include all tradable assets—ranging from stocks and ETFs to commodities like gold and foreign exchange—within a single platform.
A hallmark of the UEX model is its integration with artificial intelligence. Bitget leverages its proprietary tool, GetAgent, to provide robust market intelligence and execution automation. This AI-driven tool offers real-time data analysis and personalized trading strategies to users. Complementing GetAgent, a suite of automated trading bots enhances the platform’s accessibility, allowing users to capitalize on market opportunities in a timely manner.
Gracy Chen highlighted the company’s growth philosophy as a blend of sustainable infrastructure development aimed at meeting the evolving needs of traders, investors, and institutions. “Our transition towards making emerging finance more accessible and integrated into everyday life will position Bitget as a leader in this space,” Chen stated.
In terms of security, UEX stands out by merging on-chain and off-chain protections, integrating intelligent systems to identify potential token concentration issues and fraud risk indicators. This commitment to security is strengthened by Bitget’s User Protection Fund, now valued at over $700 million.
Bitget’s strategy emphasizes steady growth rather than rapid expansion. The company has focused on developing its presence in emerging markets, including regions like Southeast Asia, Latin America, and the Middle East, through localized programs, multilingual support, and community engagement initiatives.
Regulatory compliance remains a critical priority for Bitget. In 2025, the platform secured licenses or registrations in several jurisdictions such as Italy, Poland, and Lithuania. A specialized compliance team, comprising over 70 experts, collaborates with regulators to foster sustainable frameworks that enhance trust in the cryptocurrency market.
To celebrate its seventh anniversary throughout September, Bitget has initiated the #GearUpTo7 campaign, which includes a series of global festivities. The campaign features the #GearUpTo7 Sprint Challenge, with a prize pool of $400,000 USDT, and showcases a Bitget-themed MotoGP racing motorcycle. Events like motorcycle parades in various cities, an anniversary anthem by crypto influencer Lil Bubble, and a TopGear Night afterparty at TOKEN2049 aim to unite the community. Additionally, Bitget will host its inaugural Smart Awards to honor top traders who have significantly contributed to the platform’s achievements.
As Bitget reflects on its seventh year, it remains dedicated to establishing lasting frameworks that connect users, assets, and markets while redefining standards for security, accessibility, and innovation in the cryptocurrency landscape. The company’s strategic partnerships, community initiatives, and sustainable growth have catalyzed its global expansion. Collaborations with renowned figures and organizations, such as Lionel Messi, Juventus FC, MotoGP, and LaLiga, have extended Bitget’s reach beyond the cryptocurrency realm, tapping into mainstream culture. Educational programs like Blockchain4Youth and Blockchain4Her have empowered over 15,000 young individuals, promoting inclusivity across more than 60 universities globally. Furthermore, Bitget’s partnership with UNICEF aims to educate one million people about blockchain technology by 2027, setting a precedent in the Web3 space.
