In a significant development within the blockchain landscape, Lotte Group’s mobile voucher service, Giftiel, has surpassed the issuance of 5 million vouchers while reaching over 1.3 million users since integrating the Aptos blockchain in July 2025. This milestone reflects a robust demand for reliable blockchain-based digital services, emphasizing the effectiveness of collaboration between traditional businesses and blockchain technology.
The achievement heralds an essential phase in the ongoing partnership between the Aptos Foundation and Daehong Communications, a Lotte Group affiliate. Their joint efforts aim to incorporate blockchain innovation into everyday applications, thereby enhancing the user experience and trust in digital transactions.
At the recent Global Blockchain Forum – Republic of Korea 2025, a pivotal event co-hosted by National Assembly Member Min Byung-deok and the Korea Blockchain Industry Promotion Association (KBIPA), Daehong Communications underscored its commitment to blockchain technology. Kang Tae-ho, Head of the Future Growth Division at Daehong, addressed attendees as a special speaker, articulating the company’s broader vision for blockchain adoption. He elaborated on their initiatives with the Aptos blockchain, highlighting how these technologies can transform consumer interactions and business processes.
Looking ahead, Daehong Communications and the Aptos Foundation are poised to strengthen their partnership further, with plans to broaden the deployment of Aptos’ blockchain technology throughout Lotte’s diverse business segments. Leveraging Aptos’ secure and scalable infrastructure, both organizations aim to accelerate the mass adoption of blockchain technology in various applications, ranging from digital vouchers and loyalty programs to payment solutions and cross-border value transfer. The objective is to deliver tangible benefits and value to customers globally, reinforcing the utility of blockchain in everyday transactions.
Daehong Communications, established in 1982, has built a strong reputation as an integrated marketing and advertising firm, providing comprehensive marketing solutions. Their portfolio includes creative television and digital advertisements, brand experiences, and data-driven performance strategies.
On the other hand, the Aptos Foundation focuses on the development of the Aptos protocol, aiming to make decentralization accessible to a broader audience by harnessing the advantages of blockchain technology. Aptos is recognized for its high-performance, proof-of-stake layer-one blockchain capabilities designed to facilitate the future of financial systems with exceptional throughput and low latency.
Both companies are at the forefront of fostering a new era where blockchain technology integrates seamlessly into everyday life, creating innovative solutions that promise to enhance user experience and satisfaction across multiple sectors.
