Jiuzi Holdings, a publicly traded company focused on electric vehicle charging, has made a significant move into the cryptocurrency space by announcing a new treasury strategy dedicated to Bitcoin, Ethereum, and BNB. The company’s board of directors has approved a bold plan to allocate up to $1 billion to these digital assets. This development marks a striking transition, particularly considering that last year, Jiuzi Holdings reported having less than $1 million in cash and cash equivalents.
In immediate market reaction, shares of JZXN soared upon the announcement, witnessing a remarkable 47% spike to $2.38, but the euphoria was short-lived. As trading progressed, stock prices retraced sharply, and by midday, shares were down nearly 10%, trading at approximately $1.46. This decline follows a broader trend, as JZXN has experienced a staggering drop of over 99.9% in value over the past five years.
The CEO of Jiuzi Holdings, Tao Li, emphasized the decision’s strategic significance, stating, “Adopting the crypto asset investment policy represents a proactive step in our treasury management to safeguard and enhance long-term shareholder value.” The plan includes a structured risk management approach, allowing the company to invest a portion of its cash reserves into Bitcoin, Ethereum, and BNB. However, any acquisition of additional cryptocurrencies will require board approval.
Despite the ambitious $1 billion investment plan, an SEC filing revealed that the company had approximately $943,000 in cash and cash equivalents as of October 31, 2024. Jiuzi also reported a net income loss of around $55 million for the fiscal year ending that day, raising questions about how it plans to fund its extensive crypto investments.
Typically, other companies entering the crypto treasury space often utilize mechanisms like convertible notes or private equity investments. However, there has been no indication from Jiuzi Holdings regarding its intended fundraising strategies for this venture.
Notably, the firm will not be managing custody of any of its cryptocurrency assets directly and has established a crypto risk asset committee to guide its investment decisions. Dr. Doug Buerger, the newly appointed COO, clarified the company’s approach, stating, “We are not engaging in short-term trading or speculation; rather, we view crypto assets as long-term stores of value to hedge against macroeconomic uncertainties.”
As Jiuzi Holdings embarks on this unprecedented venture, the market watches closely to see how this decision will impact its future and whether the firm can navigate the complexities of the cryptocurrency landscape while enhancing shareholder value.


