The Miss Universe Organization (MUO) has announced a groundbreaking partnership with Zetrix, a Layer-1 public blockchain developed by Zetrix AI Berhad. This collaboration introduces the official Miss Universe Global Blockchain Voting App, a significant advancement in the longstanding tradition of the Miss Universe pageant, which spans 73 years.
With this innovative app, fans across the globe will be empowered to cast their votes securely and transparently, leveraging blockchain technology to ensure each vote is verifiable and trustworthy. The introduction of AI companions, modeled after the contestants themselves, offers a unique and immersive experience, allowing fans to connect with the participants, their missions, and the diverse cultures they represent.
The unveiling event took place at W Kuala Lumpur, featuring key figures including Raúl Rocha Cantú, President of MUO, and Dato’ Fadzli Shah, Co-Founder of Zetrix. Together, they formalized their partnership, highlighting a mutual commitment to innovation, transparency, and deeper fan engagement.
Key features of the Miss Universe Global Blockchain Voting App, which will soon be available on both the Apple App Store and Google Play Store, include:
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Credible Voting Process: Fans will have the ability to support their favorite finalists not just in main competitions, but also in special categories like Beyond the Crown, where contestants share personal stories about their countries and advocacy efforts.
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AI-Powered Companions: Each companion is inspired by a Miss Universe contestant, reflecting her personality and values. Fans can engage in meaningful conversations to learn more about contestants’ passions and social causes.
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Exclusive Access to Updates: Users will receive the latest news, behind-the-scenes content, and contestant highlights all in a centralized platform, enhancing the connection between fans and the pageant.
Rocha Cantú emphasized that the app represents a commitment to unite cultures and amplify voices from over 130 participating countries. He stated, “This is not just a digital tool — it is a platform that brings fans closer to the contestants, their causes and their cultures like never before.”
Dato’ Fadzli Shah echoed these sentiments, expressing excitement about utilizing blockchain and AI technology to enhance fan engagement. He revealed that prior to release, extensive collaboration with counterparts in Malaysia, Indonesia, Singapore, and Hong Kong helped refine the app for a robust and transparent voting experience.
As the 74th Miss Universe competition approaches in November, fans can eagerly anticipate a new, secure, and engaging method of voting, showcasing the integration of advanced technology in the realm of pageantry.
The Miss Universe Organization, founded in 1952, prioritizes the empowerment of women through pageantry, leadership, and philanthropy. The organization fosters diversity and inclusion while offering transformative opportunities for participants dedicated to various social causes.
Zetrix, known for its capability in smart contracts and blockchain integration, aims to connect governments and businesses within a global blockchain economy, reinforcing the significance of this partnership in the evolution of fan engagement and voting processes within major international events.
