In a revealing interview with Invezz, Jamie Elkaleh, Chief Marketing Officer of Bitget Wallet, discussed the innovative potential of the firm’s recent collaboration with Spindl and Base to transform how Web3 user engagement is evaluated. Shifting from traditional metrics like downloads and transaction counts, Elkaleh emphasized a new focus on comprehending genuine user behaviors on-chain. This initiative aims to offer invaluable insights into project discovery, interaction, and growth across various global markets.
Elkaleh explained that the pilot program with Spindl will allow Bitget to trace user activities beyond superficial indicators. “We’re trying to understand who our users are on-chain—not their identities, but their behavioral patterns,” he stated. By linking wallet addresses to numerous types of activity, the collaboration will facilitate a detailed mapping of user journeys in Web3. This approach promises depth over raw numerical data, a significant advancement over traditional adoption metrics.
When addressing the initiative’s regional focus, Elkaleh noted that while the partnership aims to penetrate the accelerating on-chain adoption in Asia, Bitget Wallet is keen on a global strategy. The platform currently boasts over 80 million users worldwide, experiencing notable growth in Africa, Europe, and Latin America, in addition to Asia. He acknowledged that the initial phase of this pilot is too nascent to yield comparative data across different regions. However, the future potential for insights will aid in refining user discovery and attribution methodologies on a broader scale.
The interview further explored how this new attribution model could empower smaller or emerging projects within the Bitget ecosystem. Elkaleh highlighted that such a model levels the competitive landscape, moving beyond guessing game metrics to providing privacy-centric, data-driven insights on which channels lead to actual user interactions. This innovative approach allows projects to allocate resources more wisely and cultivate direct relationships with users, which is essential for standing out in the crowded Web3 arena.
With Spindl being integrated into Base, Elkaleh hinted at future, more advanced technical collaborations. Although currently centered on establishing foundational metrics and event standards, there are plans for deeper integration through interoperability or shared attribution frameworks. This progression will further fortify the capabilities available to users and projects alike.
Addressing privacy concerns surrounding on-chain traceability, Elkaleh reassured that the platform is taking a privacy-first stance. All measured data will be linked to pseudonymous wallet activities, ensuring personal information remains protected. He noted that Spindl’s model harnesses on-chain transparency to validate outcomes without compromising user anonymity, allowing individuals to retain control over their data.
Lastly, Elkaleh articulated that the drive behind this new approach to attribution and discovery is not profit-generating but revolves around adding value for users. The goal is to enhance users’ experiences with quality project discovery and to assist projects in efficiently reaching their desired audiences. Importantly, there will be no direct charges levied on users or plans to monetize this feature through advertisements, focusing instead on fostering a holistic and healthy growth environment for Web3.
