The J.M. Smuckers Company has initiated legal proceedings against Trader Joe’s, alleging that the grocery chain’s crustless peanut butter and jelly sandwiches are strikingly similar to its popular Uncrustables. The lawsuit, filed on October 13, outlines allegations of trademark infringement centered on the design and packaging of Trader Joe’s sandwiches, which Smucker’s claims directly appropriates its brand elements.
In court documents, Smucker’s articulates that Trader Joe’s product, marketed as “Crustless Peanut Butter & Strawberry Jam Sandwiches,” is an apparent attempt to capitalize on the established recognition of Uncrustables. The lawsuit emphasizes the key features that link the two products, including the distinctive crimped edges of the sandwiches and the use of a similar light blue color scheme on the packaging. Smucker’s contends that these elements, along with a design displaying a sandwich with a bite taken out of it, are misleading to consumers, who may wrongly assume a partnership or endorsement between the brands.
Smucker’s further claims that the likeness between the two products is so profound that it has already misled consumers, creating confusion around the source and origin of the sandwiches. The courtroom documents express that while Smucker’s acknowledges the existence of other frozen, ready-to-eat sandwiches, it cannot permit Trader Joe’s to exploit its intellectual property in such a blatant manner.
The legal action encompasses multiple claims against Trader Joe’s, including trademark infringement, trademark dilution, unfair competition, false designation of origin, and deceptive trade practices. Smucker’s legal representatives invoke the Lanham Act as part of their case, citing the need for protections against unfair business practices and trademark violations.
Additionally, Smucker’s legal team has requested the court to impose restrictions on Trader Joe’s, seeking not only a halt to the sale of the allegedly infringing sandwiches but also the destruction of all related marketing materials. This includes packaging, brochures, and any promotional materials that bear resemblance to Smucker’s Uncrustables.
The outcome of the lawsuit could have significant implications for both companies, particularly for Smucker’s brand integrity and market position, which the company asserts is at risk if Trader Joe’s is allowed to continue selling its “copycat” sandwiches. Neither J.M. Smuckers Company nor Trader Joe’s has publicly commented on the legal developments as the situation unfolds.
