Tether, a prominent player in the cryptocurrency space known for its issuance of the USDT stablecoin, is ramping up its efforts to launch the USAT stablecoin, aiming to reach 100 million Americans by December. This move marks Tether’s entry into the realm of US-regulated digital assets, driven by a commitment to compliance under the GENIUS Act. The USAT stablecoin, which is designed to maintain a one-to-one value with the US dollar, is managed in partnership with Anchorage Digital, with its reserves overseen by financial giant Cantor Fitzgerald.
In a significant development during an event featuring Rumble CEO Chris Pavlovski, Tether CEO Paolo Ardoino revealed the strategic integration of Rumble as a key distribution partner for USAT. This partnership is particularly notable as it will facilitate the ability for users to tip in Bitcoin and other cryptocurrency assets, a feature that is poised to appeal to Rumble’s robust audience of 51 million monthly users in the United States.
With a substantial investment of $775 million in Rumble last year, Tether is banking on this collaboration to extend its footprint in the digital asset landscape. Ardoino emphasized the essential role that Rumble will play in executing the distribution of the USAT stablecoin, particularly through the platform’s upcoming crypto wallet.
To further bolster its efforts in the US market, Tether has appointed Bo Hines as CEO of the USAT initiative and established a new headquarters dedicated to fostering domestic growth. These strategic moves signal Tether’s ambition to not only enhance the accessibility of its stablecoin but also to solidify its presence in the increasingly competitive landscape of digital currencies.
