In a significant move towards revolutionizing the startup ecosystem, Coinbase CEO Brian Armstrong has unveiled ambitious plans to transition the entire startup process—from formation to fundraising and public listing—onto the blockchain. In his recent appearance on the TBPN podcast, Armstrong discussed a future where entrepreneurs could build and manage their companies entirely on-chain.
Armstrong illustrated how startups could register digitally, raise capital through smart contracts, and issue tokenized equity without relying on traditional financial institutions or legal firms. He critiqued the existing funding mechanisms as “pretty onerous,” suggesting that blockchain technology could enhance fundraising by making it “more efficient, more fair, and more transparent.” This shift would empower founders to receive instant capital in USDC, allowing them to commence operations and accept crypto payments almost immediately, bypassing lengthy traditional funding processes.
Looking ahead, Armstrong emphasized the vision of public trading for company shares in tokenized formats, all encapsulated within a single ecosystem. This strategy coincides with Coinbase’s heightened emphasis on decentralized finance tools, accentuated by the recent integration of Echo, a blockchain-based fundraising platform it acquired earlier this year. Echo, which has already facilitated over $200 million in fundraising for more than 200 startups, reflects the potential landscape of an on-chain startup economy.
Although Echo will initially function independently, Armstrong indicated that plans are in place to integrate it into Coinbase’s broader infrastructure, which would provide founders with direct access to Coinbase’s significant custody assets, estimated at $500 billion, alongside its vast global investor network. Furthermore, Armstrong revealed that Coinbase is in discussions with U.S. regulators to revise fundraising regulations that currently limit participation from non-accredited investors in early-stage investments. He argued that such changes would foster greater inclusivity in startup ownership, aligning with Coinbase’s vision for an open financial system.
Analysts note that Coinbase is intensifying its efforts regarding Base, its layer-2 blockchain network, to attract more on-chain activity. They speculate that if a Base token is launched, it could create a market valuation of between $12 billion and $34 billion, with Coinbase’s potential share estimated at $4 billion to $12 billion.
In another development, transaction volumes on Coinbase’s x402 protocol—an internet payments system—have surged by over 10,000% in the past month. This protocol repurposes the old HTTP 402 “Payment Required” status code, transforming it into a tool for facilitating direct web payments using stablecoins, thereby eliminating the necessity for credit cards or banking intermediaries.
The x402 protocol simplifies the payment process by triggering a 402 response when a paid service is requested, leading to instantaneous on-chain payment processing. Recent data indicated that between October 14 and 20, the protocol handled nearly 500,000 transactions, marking a staggering 10,780% increase from the preceding month. On a single day, the protocol processed over 239,000 transactions, showcasing a growing appetite for frictionless, on-chain payment solutions.
The notable increase in activity aligns with a rising interest in self-operating AI systems capable of executing blockchain transactions autonomously. Coinbase has seen developers experiment with the x402 protocol to innovate new tokens and memecoin projects. KuCoin Ventures has remarked that this “x402-powered” evolution is ushering in a new wave of token initiatives.
As the cryptocurrency landscape continues to evolve, Coinbase’s pioneering ventures could potentially reshape the future of entrepreneurship, democratizing access to capital and making startup funding more transparent and efficient.

