Markets are currently experiencing a pivotal week as several major tech companies unveil their third-quarter earnings, marking one of the busiest periods for this reporting season. The results so far have been encouraging. By October 24, 29% of S&P 500 companies had reported, revealing an anticipated 9.2% increase in earnings per share for the quarter. If this projection holds, it would represent the ninth consecutive quarter of earnings growth, although this figure shows a slowdown from the 12% growth seen in the previous quarter. Analysts had initially estimated a slightly lower growth of 7.9% for the current quarter.
This week, five of the prominent “Magnificent Seven” tech companies—Microsoft, Alphabet, Meta, Apple, and Amazon—are set to report their results, collectively comprising approximately 25% of the S&P 500. In addition to these tech giants, several other companies including Boeing, Visa, Starbucks, and Merck are also sharing updates.
Among the latest earnings reports, Apple exceeded expectations on both revenue and profit, though its iPhone sales fell short of analysts’ predictions, leading to a 2% decline in its stock during after-hours trading.
In contrast, Amazon stocks soared by nearly 10% after reporting a significant 20.2% year-over-year growth in its AWS revenue, driven by strong performance across its various business segments. CEO Andy Jassy highlighted that advancements in AI are currently enhancing operational efficiency. He explained that the recent announcement of 14,000 job cuts was primarily due to overhiring rather than financial pressures, emphasizing the company’s commitment to maintaining a startup-like ethos.
On Apple’s earnings call, CEO Tim Cook expressed optimism about the upcoming December quarter, forecasting it as potentially the best ever for the company and acknowledging supply constraints on the high-demand iPhone 17.
Other notable earnings included a boost for cryptocurrency exchange Coinbase, which reported a rise in trading volumes due to market volatility. Conversely, Cigna’s shares plummeted over 12% following its warnings about potential margin pressures in its pharmacy benefits segment, reflecting broader challenges in the healthcare sector.
Altria reported a 3.6% rise in earnings per share, consistent with analyst estimates, despite a noted decline in cigarette sales. The tobacco company’s stock fell more than 7%. Meanwhile, footwear brand Crocs saw a bounce in stock prices following a strategic plan for cost savings, despite a dip in overall revenue.
Several companies like Hershey and Merck reported better-than-expected earnings, though Merck’s stock fell as investors remain cautious regarding upcoming patent expirations for its top-selling drugs.
With a slew of earnings reports already out and more on the horizon, the current trends paint a complex picture of the market dynamics, revealing both pitfalls and opportunities across various sectors. As companies navigate changing consumer behaviors and economic pressures, observers will be keen to see how these factors continue to influence market performance in the coming weeks.

