In a significant move for its brand identity, CNBC has announced plans to unveil a new logo as part of a rebranding initiative set to take effect on Saturday, December 13, 2025. This decision marks the end of its long-standing association with the NBC peacock icon, which has been a staple of the network for nearly three decades.
The new logo was officially presented during the first-ever Versant Investor Day on December 4, 2025. KC Sullivan, president of CNBC, commented on the rebranding, stating, “It’s a symbol of the direction where we’re headed and the exciting new chapter we’re headed into. Every day I’m reminded that now, more than ever, CNBC is a powerful, essential global brand.”
The redesigned logo is emblematic of CNBC’s financial expertise, drawing inspiration from the network’s original logo introduced in 1989. A notable feature of the new design is the integration of the letter ‘N’, which serves as a bridge between the past and present, allowing for a unique incorporation of a new icon within its negative space.
At the core of the new design is an upward arrow, which aligns seamlessly with CNBC’s on-air branding established during the 2023 redesign. This arrow not only acts as a recurring motif but also signifies the fluctuations of stock prices within the financial markets, optimistically pointing towards positive market trends.
The arrow subtly pays homage to the former NBC peacock icon, reminiscent of a feather left behind, which symbolizes a connection to CNBC’s roots. Canonically, modifications to the typography have been made; while the letters are tightly kerned to reflect historical branding, the rebrand also sees the transition from the proprietary NBC Tinker font to Gotham. A distinct change is noted in the letter ‘B’, which has been creatively altered to incorporate a smaller downward arrow.
Color-wise, the new logo embraces a blue palette reminiscent of the shades introduced with the brand’s 2023 update, featuring a hue similar to Neon Blue, a standard in their branding.
The transition will necessitate various updates across CNBC’s programming. Show opens and animations currently featuring the NBC peacock will need to be reimagined, as will studio designs to eliminate any abstract references to the peacock.
As part of the promotional efforts surrounding this rebranding, CNBC will launch a new promotional campaign on December 5, showcasing a retrospective of the network’s past logos and emphasizing the full meaning of CNBC’s acronym: “Consumer News and Business Channel.” This initiative aims to strengthen viewers’ understanding that the channel’s identity transcends its historical association with NBC.
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