Strategy (MSTR) has recently drawn significant attention following its announcement of an unrealized loss of approximately US$17.4 billion on its Bitcoin holdings. This disclosure comes alongside a decision to increase its preferred dividend rate to 11% and an ongoing strategy to add more Bitcoin to its balance sheet.
The stock’s performance in recent days has closely mirrored the fluctuations of Bitcoin, showing a modest 3.43% increase in share price over one day, but reflecting a substantial decline of 52.14% over the past three months. In contrast, the company has seen a total shareholder return of 58.54% over the past year, and an impressive near 8x return over the last three years, alongside strong gains over five years. This indicates a robust long-term momentum, despite a downturn in shorter-term sentiment.
Investors now face a critical question as they reassess their risk posture following Strategy’s recent Bitcoin update. With the backdrop of a notable share price slump in 2025, the significant unrealized Bitcoin loss, and the shift to a higher income for preferred holders, the pressing inquiry remains: Is Strategy currently undervalued, or has the market already factored in future growth?
As of its latest close at US$157.16, Strategy is trading at a price-to-earnings (P/E) ratio of 6.1x—a figure that appears low when compared to both industry peers and the broader US market. The P/E ratio, which measures the company’s share price relative to its earnings per share, suggests that the market is valuing each dollar of current earnings less than competitors.
For Strategy, this low P/E ratio of 6.1x stands in stark contrast to the US market average of 19x, indicating that shares are being priced at a significant discount relative to both its peers and the software industry as a whole. Internal evaluations indicate that a fair P/E ratio for comparable companies might be around 56.3x, highlighting a considerable disparity between current valuations and what might be considered a more justifiable metric.
Moreover, when compared against software sector peers, Strategy’s P/E is significantly lower than the peer average of 57.1x and the broader software industry average of 31.7x. This further underscores the notion that the market is undervaluing Strategy’s earnings compared to similar firms, presenting an opportunity for potential growth if market sentiment shifts.
However, it’s crucial for investors to consider the concentrated exposure to Bitcoin, as well as the implications of the increased preferred dividend rate, both of which may restrict future flexibility should market conditions change.
For those who may not agree with the prevailing analysis or wish to explore their assumptions directly against the data, a customizable view of Strategy is available for individual evaluation.
As investors reassess this landscape, a valuable starting point for research includes an analysis showcasing four significant rewards and two critical warning signs that may influence investment decisions. For those contemplating their exposure to Strategy, broadening their watchlist with targeted stock ideas aligned with their investment strategies could be beneficial.
This overview serves as a general commentary based on historical data and analyst forecasts, aimed at fostering informed decision-making through fundamental analysis. It does not serve as financial advice or a specific recommendation to buy or sell stocks and does not consider individual financial objectives or situations.

