Crypto.com has officially launched its prediction markets business as a standalone platform named OG, aiming to compete with established players in the market such as Polymarket and Kalshi. This initiative, which stems from a feature initially introduced in 2024, is now powered by Crypto.com Derivatives North America (CDNA), a registered exchange and clearinghouse under the Commodity Futures Trading Commission (CFTC), and an affiliate of Crypto.com. Currently, OG is available exclusively in the United States.
Kris Marszalek, co-founder and CEO of Crypto.com, cited the remarkable growth experienced within their prediction market sector as a primary motivator for this dedicated launch. Since the introduction of a “sports event trading” product for U.S. customers in December 2024, the company has reported a staggering 40-fold increase in weekly growth within this business segment over the last six months. Marszalek emphasized that such exponential growth necessitated the establishment of a focused platform to harness and further this momentum.
Nick Lundgren, the chief legal officer of Crypto.com and the newly appointed CEO of OG, characterized prediction markets as a sizable “deca-billion dollar industry.” Despite the promising outlook, OG enters a competitive arena. Earlier this year, Coinbase launched its own prediction market platform in collaboration with Kalshi, and Hyperliquid recently announced intentions to venture into this market.
As OG comes into play, the overall landscape for prediction markets is witnessing significant expansion. Wall Street is increasingly exploring event contracts for various new applications beyond traditional blockchain-based betting. According to data from International Banker, prediction markets are on an upward trajectory, experiencing a dramatic increase in activity. Monthly volumes have surged from less than $100 million in early 2024 to projections of over $13 billion by the end of 2025.
In 2025, leading platforms Polymarket and Kalshi collectively reported a staggering $37 billion in prediction volumes and secured $3.6 billion in equity funding. Predictions indicate that revenues for prediction market firms could grow from $2 billion annually to over $10 billion by 2030, according to insights from Citizens Financial Group. With the burgeoning interest in prediction markets, OG aims to carve out a significant presence in this dynamic trading landscape.
