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Reading: Strategy Invests $90 Million in Bitcoin Amid Market Plunge
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Finance

Strategy Invests $90 Million in Bitcoin Amid Market Plunge

News Desk
Last updated: February 9, 2026 8:20 pm
News Desk
Published: February 9, 2026
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In a notable move within the cryptocurrency sector, Strategy, the world’s largest publicly traded Bitcoin treasury firm, acquired an additional 1,142 Bitcoin last week for approximately $90 million. Despite this purchase, which was aimed at strengthening its substantial holdings, the firm’s total Bitcoin stash is currently valued at nearly $50 billion, falling short of its initial investment due to the recent slump in Bitcoin prices.

The latest purchase was funded through the sale of $89.5 million in Class A Common Shares (MSTR), with no preferred shares issued during the same period. The total investment translates to a cost basis of $78,815 per Bitcoin; however, with the current market conditions seeing Bitcoin priced around $69,193—data provided by CoinGecko—the value of the newly acquired coins has already diminished to roughly $79.3 million.

As of now, Strategy holds a total of 714,644 Bitcoin, accounting for around 3.4% of Bitcoin’s total supply. Yet, this impressive figure masks a significant unrealized loss, with the total investment in Bitcoin reaching a cost basis of about $76,056 per coin, resulting in an estimated $4.8 billion loss on its holdings.

The recent downturn in Bitcoin prices is notable. The cryptocurrency has experienced a decline of over 23% in the past month, with significant drops from an all-time high exceeding $126,000 reached in October. Last week, Bitcoin prices dipped nearly to $60,000 before experiencing a minor recovery; however, it remains under pressure and shows considerable volatility.

In the wake of these market fluctuations, Strategy’s stock faced turmoil as well. The shares were reported down by about 1.25% recently, trading just above $133. Last week, during the downturn, the stock hit an 18-month low at $104, coinciding with the significant plunge in Bitcoin values. As of Thursday, following the dip, Strategy reported a staggering $12.4 billion loss for Q4 2025, correlating with the decline of Bitcoin prices since reaching their peak.

Despite these challenges, Strategy co-founder and Executive Chairman Michael Saylor maintained an optimistic outlook regarding the company’s future. He characterized Strategy’s extensive Bitcoin holdings as a “digital fortress” and confirmed the firm’s strategy to shift towards digital credit, emphasizing a commitment to a long-term vision with Bitcoin investment.

Predictions surrounding the company’s financial moves are rife, with some users on Myriad—a prediction market platform operated by Dastan—estimating a nearly 28% chance that Strategy might sell off some of its Bitcoin holdings by the end of the year, reflecting the uncertain climate in the crypto market and the firm’s ongoing financial recalibrations.

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