Retail investing has experienced a notable transformation in recent years, with individual investors increasingly influencing market activity. A recent study titled “Taking Sides on Return Predictability,” authored by R. David McLean, Jeffrey Pontiff, and Christopher Reilly, investigates the performance of various investor types and provides insights into trading behavior.
The study is heralded as the most exhaustive analysis of market participation to date. It evaluates the trading patterns of nine distinct market participants, encompassing six types of institutional investors—mutual funds, banks, insurance companies, wealth managers, hedge funds, and others—along with short sellers, firms themselves, and retail investors.
The researchers meticulously analyzed these groups’ trading behaviors across 130 different stock return anomalies, which are characteristics associated with predicting future stock performance. They tracked changes in ownership over the one- and three-year periods leading up to the formation of portfolios, analyzing data collected from October 2006 to December 2017.
Key findings reveal a stark contrast between the performance of various market participants. Firms and short sellers emerged as the most informed traders. Companies tend to make astute decisions regarding their own shares: those with lower expected returns often issue more shares, while those with higher expected returns are inclined to buy back shares. The findings indicated that 32% of the variation in share issuance over three years could be explained by the 130 predictive variables, highlighting the informational edge that corporate insiders possess.
Short sellers are also significant players, effectively targeting stocks with low expected returns. However, the researchers observed that once they controlled for the 130 anomaly variables, the predictive power of short sellers diminished. This led to the conclusion that, unlike firms, short sellers rely primarily on publicly available data to guide their trades.
The outlook for retail investors appears grim. Individual traders consistently made poor trading decisions; they tended to purchase stocks expected to yield low returns and sell those with high expected returns. Their accumulated trading over one and three years predicted outcomes contrary to their intentions. Interestingly, while their long-term trades foreshadowed negative returns, short-term trading surges—analyzed weekly—actually indicated positive returns. This anomaly suggests that while retail investors might momentarily capitalize on trends, their overall approach undermines performance.
In the realm of institutional investors, no significant predictive ability was evident among the six types evaluated. Instead of identifying profitable opportunities, institutions held more stocks with lower expected returns. The anomaly variables accounted for only 5% or less of trading patterns over a three-year window, indicating that institutional trading behaviors may lack coherence relative to anticipated returns.
The implications of this research hold key lessons for investors. Firstly, individual investors should maintain humility regarding their stock-picking capabilities, recognizing that even professional institutional investors struggle to consistently achieve success. Moreover, observing corporate buyback and issuance activity might offer valuable insights, as significant buybacks typically signal managerial confidence in the stock.
Additionally, high short interest can reflect informed analysis of stocks that may underperform, suggesting that traders should not dismiss these indicators as mere noise. Importantly, the data implies that overtrading could be detrimental; engaging in frequent trading could lead to poorer long-term performance among retail investors.
Investors should not assume that institutional buying guarantees stock quality, as the study demonstrates that institutional positioning is often misaligned with predictable return patterns. As a result, a passive investment strategy—such as low-cost index funds—could prove more advantageous given the challenges faced by active traders.
In summary, the study underscores a sobering reality for active investors: the most informed market participants leverage clear informational advantages, while both retail investors and institutions frequently falter. For many individual investors, embracing humility and prioritizing systematic, passive investment strategies may provide a more reliable path to wealth accumulation over time.


