The corporate landscape for Bitcoin adoption continues to be reshaped by a powerful entity known as Strategy, which has emerged as a dominant force in the marketplace, particularly highlighted in the latest Corporate Adoption Report from BitcoinTreasuries.net for January 2026. This report reveals that Strategy accounted for a staggering 90% of net new corporate Bitcoin purchases last month, indicating its significant impact on the sector.
In January, Strategy acquired 40,150 BTC, rounding out its holdings to an impressive 712,647 BTC. This level of acquisition not only reflects its substantial buying power but also signifies a remarkable 93% of all gross public-company buying and 97.5% of net additions after sales for the month. Consequently, this activity has revitalized corporate accumulation levels of Bitcoin, last seen in the late summer months of the previous year.
As of now, public companies collectively hold about 1.13 million BTC, with Strategy being responsible for nearly two-thirds of this total. The firm has linked its Bitcoin accumulation strategy to a robust long-term treasury strategy, as noted in its Q4 2025 disclosure. This strategy includes a seven-year growth projection that anticipates a 2.5-fold increase in Bitcoin per share by 2032, underpinned by an aggressive scenario forecasting a 14% annual yield on Bitcoin.
On a more recent note, Strategy disclosed the acquisition of an additional 1,142 BTC in the past week, further illustrating its aggressive accumulation strategy.
Parallel to this predominant theme of Bitcoin accumulation is the emergence of a new funding layer within the corporate Bitcoin landscape. The BitcoinTreasuries.net digital credit dashboard has begun to track preferred shares and hybrid instruments that exist in a space between equity and debt. Products from Strategy, along with offerings from companies such as Strive, STRE, and Metaplanet, dominate this developing market, with yields ranging from approximately 4.9% on Metaplanet’s MERCURY to lower teen rates on Strategy’s STRC and Strive’s SATA.
The corporate Bitcoin market has become increasingly diverse, as it is no longer just the realm of a few high-profile names. A study indicates that among 194 public companies that hold Bitcoin, about one-third are consistently adding at least 1 BTC per day since adopting a treasury strategy. Notably, twenty firms are adding 10 BTC or more daily. Treasury-focused companies stand at the forefront of this trend, contributing an average of 357 BTC per day over more than five years and surpassing newer participants such as Twenty One Capital and Bitcoin Strategy Treasury Company.
Mining companies also play a crucial role, collectively holding around 124,833 BTC, which represents approximately 11% of total public-company holdings. However, January saw miners become net sellers, with significant reductions in balances from firms like Riot and Bitdeer, resulting in a net loss of 290.9 BTC for the sector.
Despite the market’s volatility, new corporate Bitcoin buyers continue to surface. Since October 2025, BitcoinTreasuries.net has identified 21 new treasuries across various countries, including South Korea, the U.S., China, Japan, and Canada, contributing around 880 BTC—roughly 3% of non-Strategy purchases.
Simultaneously, ownership concentration within the corporate Bitcoin landscape is increasing. A growing portion of Bitcoin is held by the largest balance-sheet buyers, while many companies hold smaller amounts. The “treasury trade” is facing scrutiny amid market fluctuations, particularly after Bitcoin dipped below $65,000 in early February, causing treasury-centric stocks to plummet by 30–35%.
In total, tracked corporate, ETF, government, and institutional holdings now exceed 4.08 million BTC, exemplifying the burgeoning nature of Bitcoin adoption. Public-company treasuries have increased considerably, escalating from 620,000 BTC to 1.15 million BTC since early 2025, signifying a robust trend towards corporate engagement with Bitcoin as a critical asset.
