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Reading: Bitget Launches Gracy AI, the First Animated Digital Human in Crypto for Enhanced User Engagement
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Bitget Launches Gracy AI, the First Animated Digital Human in Crypto for Enhanced User Engagement

News Desk
Last updated: February 16, 2026 11:54 am
News Desk
Published: February 16, 2026
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Bitget has introduced Gracy AI, heralded as the first animated digital human in the cryptocurrency space, intended to facilitate deeper, more meaningful interactions between users and technology. This innovative platform is modeled after the insights and decision-making style of Bitget CEO Gracy Chen, aiming to provide a unique conversational experience that extends beyond traditional market analysis.

Gracy AI breaks away from the conventional reliance on charts and short-term indicators, instead offering users a space to discuss various topics, including market cycles, strategies, career trajectories, and mindset considerations. The AI acts as a virtual mentor, reflecting the thought processes of a real industry leader who emphasizes growth, risk management, and long-term vision.

According to Gracy Chen, the introduction of this AI avatar is both amusing and significant. “Honestly, I still find it a little funny to see an AI avatar of me on screen,” she stated. “But a big part of my job is listening to user concerns, getting close to the details, and helping people understand what’s really happening in the market.” The development team aimed to encapsulate this approach in Gracy AI, allowing for broader user connection and engagement.

The launch signifies a noticeable shift in how cryptocurrency exchanges leverage artificial intelligence. Unlike traditional models that act merely as data processors, Gracy AI emphasizes context and interpretation. Users can engage in dialogues about market trends, navigate uncertainty, and refine their decision-making processes amid fluctuating markets. The emphasis is not on price prediction but rather on fostering clearer thinking regarding market dynamics.

Complementing this launch, Bitget has designed themed Gracy AI conversations that align with significant cultural events. For instance, upcoming sessions around Valentine’s Day will focus on self-care, while discussions during Chinese New Year will center on goal-setting and fresh perspectives. These thematic interactions aim to make AI engagements feel more personalized and relevant, moving beyond a mere transactional experience.

Gracy AI is part of Bitget’s comprehensive AI roadmap, especially tied to its Universal Exchange (UEX) transformation strategy. Following the development of GetAgent, which enhanced Bitget’s analytics and decision support capabilities, Gracy AI signifies a pivot towards a more human-centric AI approach. This technology is crafted to aid user understanding rather than solely facilitating operational tasks.

Bitget’s overarching objective is to make AI genuinely beneficial for everyday traders. The integration of AI-powered market insights, smart trading tools, and products like GetAgent demonstrates the company’s commitment to reducing friction in decision-making processes. With the introduction of Gracy AI, Bitget reinforces the idea that while effective tools are critical, fostering improved thinking is paramount to user success in the cryptocurrency market.

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