Digital assets have transitioned from being a niche concept within the financial landscape to becoming integral components that banks, asset managers, fintech companies, and corporations are now considering essential for moving money, storing value, and managing risk. This insight stems from a recent survey conducted by fintech firm Ripple, which gathered perspectives from over 1,000 finance leaders globally.
The findings reveal that the urgency surrounding digital assets has reached a pivotal point, with 70% of respondents asserting that offering digital asset solutions is crucial for maintaining a competitive edge. This overwhelming sentiment indicates that the so-called “digital asset revolution” is not a distant future event but a current reality.
Among the various types of digital assets, stablecoins—digital tokens anchored to traditional fiat currencies such as the U.S. dollar—have emerged as particularly promising. A significant 74% of finance leaders believe stablecoins can enhance cash-flow efficiency and unlock working capital, thereby elevating their status not merely as mediums of exchange, but as key treasury management tools.
Fintech companies appear to be at the forefront of adopting digital assets, demonstrating a more advanced integration into treasury and payment functions compared to traditional banks and corporations. Approximately 31% of fintech firms have begun to utilize stablecoins for customer payments, while 29% accept them directly. Moreover, a notable portion relies on external digital asset custodians and infrastructure providers for secure custody services, and nearly half (47%) are interested in developing their own proprietary solutions.
The survey also highlighted an increasing interest among banks and asset managers in tokenizing assets. Of those actively pursuing this venture, 89% prioritize secure storage and custody, while 82% of banks emphasize the importance of token management. Conversely, asset managers show greater concern for effective distribution, with 80% indicating it as a primary focus.
Security measures and certifications, including ISO and SOC 2, were deemed essential by an overwhelming 97% of respondents. Additionally, operational support and specialized industry experience were also regarded as crucial factors in selecting partners for these digital ventures.
The survey’s conclusions paint a clear picture: digital assets have evolved into a strategic necessity for finance leaders. The choices made in terms of infrastructure and partnerships today could very well determine competitive advantages in the evolving financial landscape of tomorrow.


