Apple investors and shareholders are experiencing a boost of optimism, particularly given the encouraging news regarding a potential Federal Reserve rate cut. As the market anticipates developments around economic indicators, the coming week presents significant tests for both optimistic and cautious investors.
In light of Friday’s softer-than-expected jobs report, interest will shift to other aspects of the Federal Reserve’s dual mandate concerning employment and price stability. On Tuesday afternoon, Apple will hold its annual hardware launch event, where the much-anticipated iPhone 17 lineup along with additional products is expected to be unveiled. With recent reports from companies like Salesforce and Broadcom already in, Apple’s launch event marks a highlight in the tech calendar before Costco releases its earnings on September 25.
While no Club performing stocks are set to report this week, major companies like Oracle, Kroger, and Adobe will provide insights on crucial economic trends. Oracle’s earnings, scheduled for Tuesday night, will focus on the demand for AI cloud computing. Kroger’s report on Thursday morning will shed light on consumer spending behaviors, while Adobe’s Thursday night results will explore how AI influences the software-as-a-service industry.
Investors are keenly eyeing upcoming inflation reports that could impact interest rate expectations from the Federal Reserve. Following the latest jobs data, market speculation increased around potential rate cuts during the Fed’s meetings in October and December. The data raised discussions about whether a more substantial rate cut—possibly half a percentage point—could be on the agenda. Although the stock market reacted positively initially, it then reflected concerns that the slowdown in hiring might signal broader economic issues. However, some experts remain optimistic, believing that a rate cut may positively influence housing activity and overall economic health.
Fed Chair Jerome Powell’s recent remarks at Jackson Hole highlighted that the softening employment landscape is more concerning to central bankers than enduring inflation driven by tariffs. The forthcoming inflation data could provide more context for the Fed’s policy direction. The Producer Price Index (PPI), which measures wholesale inflation, is due Wednesday morning. With expectations for a 0.3% month-over-month increase, investors will observe if the inflationary pressures on production inputs continue, as these typically precede shifts in consumer pricing.
The following day, the Consumer Price Index (CPI) for August will be released. Economists predict similar month-over-month growth, with a projected annual inflation rate of 2.9%. These figures will be critical for understanding the broader economic environment.
In addition, Apple’s launch event may bring exciting updates, particularly concerning the new iPhone model, potentially labeled the iPhone 17 “Air,” known for being thinner than its predecessors. Updates to the Apple Watch and AirPods are also anticipated. While last year’s iPhone 16 did not trigger a significant upgrade cycle, this year could see a shift if consumers are enticed by new features and enhanced pricing strategies. Analysts from Morgan Stanley anticipate Apple will raise prices, especially for its Pro models, as a strategic move to mitigate the impact of tariffs and rising component costs.
The anticipation around Apple’s innovations and the economic data ahead signals a pivotal week for investors as they navigate through potential market shifts. With updates on inflation and tech developments, market sentiment will remain closely monitored.

