Businesses across various sectors have recently ramped up their investments in Bitcoin, acquiring an average of 1,755 Bitcoin daily, equating to approximately $195.2 million. This surge in purchasing activity over the past 20 months has notably contributed to a staggering increase in Bitcoin’s market capitalization, which now exceeds $1.3 trillion. Market analysts suggest that if this trend continues, Bitcoin might soon surpass the $125,000 mark.
A recent study by River, titled “Business Bitcoin Adoption in 2025,” reveals that institutional Bitcoin purchases have significantly boosted corporate reserves, escalating from 510,000 BTC at the start of 2024 to an impressive 1.3 million BTC by August 2025. Additionally, the number of publicly traded companies holding Bitcoin has surged from 39 to 158 within this timeframe.
Current estimates indicate that businesses now command over 6% of Bitcoin’s circulating supply, representing a remarkable twenty-fold increase since January 2020. Much of this expansion can be attributed to Bitcoin Treasury Companies, which alone account for 76% of all business transactions since the beginning of 2024 and 60% of publicly reported Bitcoin holdings. These public companies have adopted a model that allows them to accumulate significant Bitcoin reserves, thus providing their shareholders with indirect exposure to Bitcoin’s price movements.
The Bitcoin treasury model was initially pioneered by MicroStrategy, which made its first major purchase of $250 million in Bitcoin in August 2020. Today, MicroStrategy’s Bitcoin holdings surpass $70 billion in value, inspiring the establishment of over 50 similar Bitcoin treasury firms.
Before 2024, corporate Bitcoin adoption was largely limited to niche private sector players, with early adopters primarily being mining operations and occasional firms like Tesla. However, 2024 marked a turning point as Bitcoin began to gain traction across various business categories, including real estate, software development, healthcare, logistics, and consumer goods.
Current corporate strategies indicate a significant commitment to Bitcoin investments, with an average of 22% of net income being allocated toward Bitcoin holdings, according to a survey conducted in July 2025. Notably, 63.6% of these businesses regard Bitcoin as a permanent investment, choosing to continuously accumulate positions without intentions to sell.
As market dynamics evolve, Bitcoin appears on the verge of breaking critical price levels. Recent analysis indicates that previous barriers to adoption, such as government restrictions and liquidity concerns, have diminished. Sovereign states are now investing in Bitcoin, and initiatives like the United States’ Strategic Bitcoin Reserve program launched in March 2025, further signal a shift in sentiment.
Despite recent market fluctuations confining Bitcoin’s price to between $107,000 and $113,000, technical analysis suggests a bullish outlook. Should Bitcoin navigate past resistance at $114,000, it may quickly ascend to around $120,000, solidifying a path toward potentially crossing $125,000 this quarter. However, failure to break above this critical level could result in another downward correction, pushing the price closer to the recognized Fibonacci retracement level near $100,000.
