In the current volatile market landscape characterized by rising global tensions, potential energy crises, and trade disruptions, many investors find themselves grappling with a critical question: should they only invest during downturns? While the prospect of buying undervalued shares can be tempting during stock market crashes, relying solely on this strategy may ultimately hinder a portfolio’s performance.
Market crashes, though they present opportunities for substantial discounts on high-quality companies, are notoriously difficult to predict. Historical trends show that even the most seasoned investors often struggle to forecast such events, leading to missed opportunities during periods of stability and growth.
Despite the looming geopolitical crises, including tensions in countries like Iran, a market collapse is not a foregone conclusion. Diplomatic resolutions could ease current anxieties, and even prolonged conflicts may not lead to perpetual economic disturbance. In fact, as other nations ramp up oil and gas production, the shock effects from disruptions might prove less severe than anticipated.
In light of this unpredictability, maintaining a consistent investment strategy could yield better long-term results. Over the last two months, some investors have been actively participating in the market, taking advantage of opportunities as they arise. Among the shares catching attention are those in the FTSE 100, with several companies presenting promising outlooks.
One such company is Games Workshop, known for its cult-favorite product line Warhammer. The imminent launch of the 11th Edition of Warhammer 40,000 is poised to drive substantial revenue and profit growth for the company. Additionally, Games Workshop’s expansion of its manufacturing capabilities through its new Factory 4 facility positions it well for future scalability.
However, potential investors should be aware of the near-term challenges the company might face. The ongoing conflict has disrupted supplies of petrochemical plastics, which are integral to Games Workshop’s miniature production, possibly leading to increased raw material costs. Fortunately, the company enjoys significant pricing power, which typically allows it to adjust prices accordingly. Nonetheless, rising energy and food prices could test this pricing flexibility and impact sales volumes.
The impending launch of the 11th Edition is anticipated to be a substantial driver of demand, which may offset these potential headwinds, though success is not guaranteed. Given the robust product offerings, production expansions, and strong historical performance, some investors may view this risk as worthy of consideration, particularly with plans to increase their positions in the company.
Ultimately, while market crashes can present unique buying opportunities, relying solely on them may not be the best investment strategy. A commitment to a more consistent approach, coupled with strategic decisions based on company fundamentals and market conditions, could lead to more favorable investment outcomes in the long term.


