At the fourth annual $XRP Las Vegas event, Ripple CEO Brad Garlinghouse addressed a recurring concern within the $XRP community regarding the company’s commitment to the digital asset, especially as Ripple places a stronger emphasis on institutional and enterprise clients.
Garlinghouse responded emphatically, asserting, “Ripple is still the largest holder of $XRP on the planet. We are the most interested party in seeing $XRP be successful. We will continue to be the most interested party in seeing $XRP be successful.” His remarks aimed to quell any doubts about Ripple’s dedication to $XRP, a question he finds puzzling given the company’s role as the primary holder of the asset.
He expressed frustration over the skepticism surrounding Ripple’s commitment, stating, “Whenever I read people questioning that, I just think it doesn’t make sense logically. It’s obviously not what I’ve said publicly.” Garlinghouse highlighted that Ripple’s significant holdings in $XRP provide a direct financial incentive to enhance the asset’s value, utility, and adoption. He clarified that the company’s efforts in the institutional sector are intrinsically linked to its commitment to $XRP, serving as a means to foster that commitment.
Garlinghouse outlined three strategic goals that guide Ripple’s operations concerning $XRP: the aim for it to become the most useful, the most liquid, and the most trusted digital asset simultaneously. These objectives are pursued through the sale of products and services geared toward financial institutions and capital markets, with Ripple Prime and Ripple Treasury identified as key components of their strategy. He noted that Ripple Treasury has been performing well and mentioned a promotional campaign that humorously targeted a competing treasury conference in Las Vegas. “The main competitor to Ripple Treasury is called Kyibba, and they were doing their customer conference here the last few days,” he said, revealing that Ripple had capitalized on the occasion by running billboard and bus wrap ads to draw attention away from the competition.
The $XRP Las Vegas event, now in its fourth year, showcased a growing and cohesive community, as noted by its organizers. Despite facing challenges such as legal uncertainty and market volatility over the years, the turnout highlighted the resilience of the community, something Garlinghouse acknowledged with appreciation.
