Michael Saylor, the Executive Chairman of Strategy, recently described Strive Asset Management’s SATA preferred shares as “the most interesting story in Bitcoin right now.” This remark came in light of significant activity in the credit markets surrounding Strive’s offerings. The SATA preferred stock saw daily trading volumes exceeding $39 million, accompanied by an attractive stated dividend yield of 13%.
Highlighting the rapid expansion of Strive’s Bitcoin-backed capital markets strategy, Saylor emphasized the increasing interest in Strive’s products, particularly as the firm, co-founded by Vivek Ramaswamy, delves into yield-focused financial instruments related to digital assets. Strive has amassed over 15,000 BTC, amounting to roughly $1.2 billion, positioning itself as one of the largest corporate holders of the cryptocurrency.
As part of this momentum, Saylor noted that the SATA preferred shares were trading close to $100. Strive’s CEO, Matt Cole, indicated that the company is intensely focused on the SATA product, aiming to enhance liquidity, reduce volatility, and maintain appealing yield rates. He further elaborated that “the Digital Credit flywheel is spinning, with Bitcoin as pristine collateral for global capital markets.”
In after-hours trading, ASST stock saw a slight increase of 0.01%, building on a more than 9% rise over the past month. Retail sentiment around ASST on Stocktwits remained bullish, with discussions showing high engagement in recent days. TD Cowen recently raised its price target for ASST from $28 to $32, indicating a prospective upside of over 77% from its Friday closing price of $18.
This growing interest in SATA reflects a broader trend where firms linked to Bitcoin are increasingly exploring preferred shares, dividend products, and credit structures made possible by digital assets. Saylor praised Strive’s innovative approach of offering daily dividends on SATA and indicated that Strategy is also evaluating options for more frequent dividend payments for its own preferred stock product, STRC. He expressed hope for ASST’s expansion, wishing to see it grow tenfold in the future.


