In a groundbreaking collaboration, Crypto.com and Fanatics Collectibles are set to revolutionize fan experiences at the UEFA Champions League Final in Budapest. This innovative partnership will provide one fortunate football fan with the opportunity to possess a unique piece of sports history through the debut of the official physical Crypto.com Match Coin, which will be integrated into a limited-edition Topps Now “Relic” Trading Card.
As part of this exclusive event, Topps Now offers collectors a chance to own historic sports moments as they transpire. Fans can enter to win the coveted Relic Card by purchasing a corresponding ‘base’ card from Topps.com shortly after the Final. The anticipation builds as the coin, which will be authenticated on the Cronos Blockchain as a digital collectible, unlocks various utilities for the upcoming 2026/27 season. These benefits include tickets to the UEFA Super Cup Final, a League Phase Pass granting access to all eight matches of a selected club, and a unique opportunity to present the Match Coin at the club’s opening game of the season.
In a stunning pre-match display, the Match Coin was flown into Budapest’s Puskás Aréna via drone and was unveiled by UEFA Ambassador Ashley Cole ahead of the main event. The coin will then be handed to the referee, who will use it to commence the 2026 UEFA Champions League Final. After the match concludes, the coin will make its way to Topps’ printers in Munich, where it will be embedded into the Relic card, poised to be claimed by one lucky recipient.
“This exclusive activation with Topps is allowing us to combine an iconic match day ritual, the coin toss, with modern fandom and an opportunity to own a piece of history,” shared Nicholas Christ, Global Head of Sponsorships at Crypto.com. He elaborated that by tokenizing the physical coin, they are bridging the gap between two distinct groups of sports enthusiasts: NFT collectors and traditional trading card fans. Furthermore, this initiative exemplifies how real-world tokenization can evolve into an investment asset on the blockchain.
This activation marks the climax of a season-long Match Coin campaign, where football fans have been accumulating digital collectibles that provided them chances to win VIP experiences, including the honor of presenting the official Match Coin at Champions League matches. As the exclusive global cryptocurrency partner for the UEFA Champions League, Crypto.com continues to lead the way in elevating the fan experience through innovative technology.
For media outlets and editors, Crypto.com is prepared to offer high-resolution images and video content to facilitate coverage of this extraordinary event.
Crypto.com, established in 2016, has quickly become a trusted platform for millions globally, emphasizing regulatory compliance, security, and privacy. With the mission of ensuring “Cryptocurrency in Every Wallet™,” the organization is passionate about fostering cryptocurrency adoption via continuous innovation.
Meanwhile, Fanatics Collectibles, renowned as a leading entity in licensed sports trading cards and collectibles, operates the esteemed Topps brand. The organization engages with various sports leagues, teams, athletes, and fans globally, creating products that forge deeper connections to cherished sports moments, teams, and players.
