Founded in Switzerland in 2017, Tangem has rapidly established itself as a key player in the cryptocurrency wallet industry, focusing on hardware solutions for the secure custody of digital assets such as Bitcoin (BTC) and Ethereum (ETH). Headquartered in Zug, Switzerland, the company offers cold wallet solutions that support over 16,000 tokens across more than 90 blockchains, boasting a trusted presence in 170 countries worldwide.
Tangem’s product lineup features two main offerings: a credit card-sized NFC hardware wallet and a compact, ring-sized wearable wallet. Both wallet types are designed to be paired with the Tangem app, allowing users to securely store, stake, swap, and spend their digital assets. The integration of Tangem Pay supports Visa payments and is compatible with popular mobile payment platforms like Apple Pay and Google Pay, enhancing user convenience and accessibility.
The design philosophy behind Tangem products emphasizes a mobile-native experience that merges the benefits of cold-storage security with the active self-custody of assets. This approach provides users with a streamlined interface to manage their cryptocurrency holdings effectively.
Significantly, Tangem announced that its products are now available in more than 200 locations of the well-known consumer electronics retailer Best Buy, alongside previously established partnerships with major retailers such as Walmart, Amazon, and Virgin Megastore. This expansion, highlighted by a statement from Tangem’s CTO Andrey Lazutkin, indicates a momentous shift in market accessibility for cryptocurrency wallets. Lazutkin emphasized that Tangem’s hardware wallet blends genuine security with user-friendliness, a combination that he believes changes the landscape of self-custody for consumers.
The introduction of Tangem wallets into Best Buy’s retail environment marks the company’s largest U.S. expansion to date and reflects an increasing consumer shift towards tools that facilitate direct ownership of cryptocurrency assets, moving away from centralized platforms. This development underscores a growing demand among consumers for reliable and user-friendly options in the digital asset space.
