Crypto exchange Bitget has unveiled an innovative football-themed contest called the Universal Cup, featuring a substantial prize pool of 250,000 Tether (USDT). The competition is structured as an interactive penalty-shootout game that invites participants to engage in a unique blend of sports and cryptocurrency.
The Universal Cup campaign was announced on Wednesday and is set to take place from June 11 through July 19, 2026. Participants can choose from 48 countries to represent as they engage in the penalty shootouts, aiming at moving targets that symbolize various assets, including cryptocurrencies, stocks, and CFDs. The scores achieved by individual players contribute to national rankings displayed on a live global leaderboard.
With the tagline “Don’t Just Watch. Rule the Game,” the contest aims to transform traditional spectators into active competitors. Even after being eliminated, players have the opportunity to switch countries, allowing them to continue participating in the competition and climbing the rankings. The generous 250,000 USDT prize pool will be distributed through various channels: daily rewards, overall leaderboard standings, lucky draws, and championship prizes. Additionally, members of the winning nation will receive special rewards.
Bitget’s CEO, Gracy Chen, emphasized the potential of cryptocurrency to enhance the experience of sports fandom. “For years, sports fans have been some of the most passionate audiences in the world, but mostly as spectators,” she noted, explaining that blockchain technology creates opportunities for active participation and connection. The campaign is also designed to introduce users to Bitget’s Universal Exchange ecosystem.
This is not Bitget’s first foray into the world of sports. The company has previously partnered with renowned football player Lionel Messi and is currently acting as a regional partner for LALIGA in Eastern, Southeast Asian, and Latin American markets. The Universal Cup represents a continuation of Bitget’s efforts to engage sports fans and integrate their enthusiasm with the burgeoning cryptocurrency sector.
