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Reading: Strive CEO Declares Worst Day Ever for Digital Credit Products Amid Price Plunge
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News

Strive CEO Declares Worst Day Ever for Digital Credit Products Amid Price Plunge

News Desk
Last updated: June 20, 2026 5:55 am
News Desk
Published: June 20, 2026
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Digital credit products faced an unprecedented downturn on Thursday, triggering significant concerns among investors in the sector. Strive CEO Matt Cole characterized the day as the “most difficult day ever” for these financial instruments, particularly for the preferred equity products, SATA and STRC.

These assets, typically expected to trade around a par value of $100, witnessed troubling declines, with SATA closing at $97.71 and STRC settling even lower at $88.59. The turmoil was largely attributed to a “leverage liquidation event,” a scenario where investors who had borrowed against their positions were forced to sell during a market downturn.

Cole emphasized that this drastic drop in prices did not reflect a deterioration in the underlying credit quality but rather a market reaction to aggressive leveraging strategies employed by some investors. He pointed out that the allure of attractive yields often leads investors to increase their positions using borrowed funds, a strategy that can backfire when the market turns.

On Thursday, both SATA and STRC experienced significant trading volumes, marking their second and fourth largest trading days with $153 million and $941 million in transactions, respectively. This spike in trading activity heightened the chances of leverage unwinding, particularly when compared to the larger preferred equity markets, where trading volumes are typically more stable.

Strive’s Chief Risk Officer, Jeff Walton, indicated that while leverage had been “flushed,” the fundamentals of the assets remained intact, suggesting that the market would stabilize as it absorbed the wave of selling pressure. Walton confirmed that analysts are conducting a deeper analysis to identify specific areas of leverage concentration affecting SATA.

Despite being designed to maintain a trading price around $100, SATA plummeted to as low as $92.88, while STRC dropped to a concerning minimum of $82.53 during the trading day. Experts noted that STRC often trades below its par value post-dividend dates, but current uncertainty surrounding dividend payouts has fostered skepticism about the products’ financial engineering. This uncertainty is magnified by recent actions taken by Strategy, which sold BTC to bolster cash reserves.

Despite efforts to clarify its financial stability, both Strategy’s common shares and preferred equities have continued to struggle in performance. On Thursday, shares of MSTR fell by over 3% and are now down more than 32% over the past month. Similarly, Strive’s shares have seen a decline of nearly 6%. The negative momentum in this market segment has raised questions about the sustainability of digital credit products amidst shifting investor sentiment.

Trading remained closed on Friday due to the Juneteenth federal holiday, leaving investors to ponder the repercussions of Thursday’s market activity and the future trajectory of digital credit assets.

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