The impact of community engagement within the NFT and crypto sectors has gained significant prominence, as highlighted by LunarCrush analytics in their recent report. On September 10, 2025, the organization released a ranking of leading projects based on their social activity, revealing how crucial online communities are in driving momentum and relevance in these dynamic ecosystems.
Chainlink Leads the Charge
Chainlink emerged as the standout leader, boasting an impressive 14.4K active posts and 2.8 million interactions. Beyond its foundational role in blockchain oracles, Chainlink’s recent ventures into the NFT space demonstrate its evolving ecosystem and increasing footprint in decentralized finance and digital collectibles. The sheer scale of engagement around LINK underscores not only its utility but also the robust support it enjoys from its community.
Strong Contenders: PENGU and APE
Following Chainlink, Pengu (PENGU) secured the second spot with 7.1K engaged posts and 1.2 million interactions. The project’s whimsical and community-centric nature fosters a loyal fanbase, largely driven by the sharing of memes, artwork, and merchandise. In the third position, ApeCoin distinguished itself with 5.3K posts and 1.5 million interactions. Tied to the iconic Bored Ape Yacht Club (BAYC) ecosystem, ApeCoin showcases the enduring strength of NFT brands that combine exclusivity with cultural significance. Its sustained social activity reflects the resilience of its NFT legacy amidst market fluctuations.
ICP and XTZ: Rising NFT Stars
Internet Computer (ICP) took the fourth spot, recording 4.8K engaged posts and 212.8K interactions. The project’s focus on NFT creation illustrates its ambition to develop decentralized applications directly on-chain. Tezos (XTZ) followed closely, with 3.8K posts and 179.9K interactions, appealing particularly to artists and developers interested in sustainability through energy-efficient NFTs. The social engagement surrounding Tezos highlights its sustained relevance in a market increasingly focused on eco-friendly solutions.
Emerging Players: FET, MASK, and VRA
Fetch.ai (FET) made its mark with 3.6K engaged posts and 134.3K interactions, as it explores innovative uses for AI and blockchain integration in the NFT landscape. Mask Network (MASK) reflected a strong showing with 3.1K posts and 146.3K interactions, emphasizing the role of social networks in advancing the Web3 movement. Verasity (VRA) also performed well, amassing 2.9K engaged posts and an impressive 389.8K impressions, bolstered by its video gaming and eSports initiatives that resonate with audiences.
Render and Gala: A Competitive Dynamic
Rounding out the top contenders, Render (RNDR) and Gala (GALA) showcased notable engagement levels. Render achieved 2.7K engaged posts and 297.8K interactions, drawing attention for its GPU-based decentralized rendering platform that links NFTs with modern visual content production. Although Gala also featured 2.7K engaged posts, it recorded 49.8K interactions, benefiting from its stable community rooted in blockchain-based gaming and entertainment.
Conclusion: The Power of Social Engagement
The rankings reflect a broader trend where both established projects like Chainlink and ApeCoin, as well as newer initiatives like Pengu and Verasity, leverage social interactions to maintain visibility and relevance. As community engagement remains a pivotal factor in the adoption and growth of these projects, it is evident that a strong online presence is essential for success in the rapidly evolving NFT and crypto landscape.
