In a recent interview, Bret Taylor, the OpenAI Chair and CEO of AI startup Sierra, expressed striking concerns about society’s persistent underestimation of artificial intelligence. He indicated that traditional benchmarks for assessing AI capabilities have become obsolete, given the rapid advancements in the field. Taylor, who previously played a significant role in the development of Google Maps, provided a candid assessment of the current AI landscape, highlighting its explosive growth.
Sierra, under Taylor’s leadership, recently achieved a significant milestone by securing funding that values the company at $10 billion. The platform specializes in customer service AI, which can execute complex financial transactions autonomously, directly empowering users. Taylor noted, “You can refinance your home with an AI agent powered on our platform end-to-end,” showcasing the capabilities that AI now brings to frequently complex tasks.
In his discussion, Taylor emphasized that the creation of basic tools such as retrieval-augmented systems using large language models is no longer a distinguishing factor for competitive edge in the market. He remarked that combining technologies like ChatGPT with a well-structured knowledge base has become attainable for many engineers, saying, “Most engineers nowadays could do that in a weekend, which, by the way, is mind-blowing. It was science fiction three years ago.”
However, the CEO underscored that while the basic technology is becoming commonplace, the critical challenges lie in constructing robust systems that comply with regulations, manage multilingual interactions, and secure sensitive data during conversations. Taylor reaffirmed that Sierra’s mission focuses on these intricate obstacles rather than merely deploying generic chatbot solutions.
Addressing the broader sentiment around enterprise AI, Taylor was candid about what he perceived as superficial initiatives dominating the landscape. He described much of corporate AI adoption as merely “AI tourism,” where organizations engage in ostentatious projects without delivering substantial transformational outcomes. “I call it AI tourism,” he said, emphasizing the difficulty in implementing AI effectively beyond preliminary stages.
Taylor’s critique extended to companies that attempt to develop AI systems independently, advocating instead for specialized platforms tailored to specific industries. He asserted that applied AI firms are positioned to drive real change, encouraging businesses to leverage expertise from companies like Sierra and others in the applied AI sector, such as Harvey for legal technologies.
Reflecting on his own professional journey, Taylor shared insights into the transformative impact of AI on traditional work. He recalled his previous accomplishment of rewriting Google Maps, previously viewed as a remarkable feat but now seems routine in the age of AI. “If you’ve used Codex or Cloud Code, you’re like, ‘Yeah, I can just have an AI agent do that over a weekend,’” he stated. This realization has led him to confront the diminishing uniqueness of his past achievements in the face of advancing technology.
As AI continues to evolve, Taylor anticipates a shift in perception regarding what constitutes impressive work, anticipating that what was once regarded as remarkable will soon become standard capabilities of AI, reshaping industry and personal narratives alike.

