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Reading: American Express Raises Platinum Card Fee to $895 Amid Luxury Credit Card Competition
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Finance

American Express Raises Platinum Card Fee to $895 Amid Luxury Credit Card Competition

News Desk
Last updated: September 19, 2025 1:04 pm
News Desk
Published: September 19, 2025
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Many high-end travel credit cards targeting affluent consumers are raising their annual fees as part of an ongoing competitive trend in the luxury card market. American Express recently announced significant updates to its Platinum card, increasing the annual fee to $895—a substantial rise from the previous $695. Alongside this increase, Amex touts $3,500 in annual benefits, nearly double the previous offering, which primarily comes in the form of various credits.

This announcement follows a similar action from JPMorgan Chase, which raised the annual fee for its Sapphire Reserve card by 45% to $795, emphasizing a new array of benefits totaling $2,700 annually. Such pricing strategies indicate an escalation in the luxury credit card market, where premium options generally come with high fees but promise exclusive perks.

For consumers considering such cards, finding the right fit requires careful self-assessment, according to Brian Kelly, founder of The Points Guy. He suggests evaluating travel habits, shopping patterns, and the associated costs of ownership. Key factors include:

  1. Airport Lounge Access: Premium credit cards often provide access to exclusive airport lounges, which can significantly enhance the travel experience. Kelly notes that if a card grants entry to desirable lounges without long wait times, it might be worth the investment. Frequent travelers can quickly recoup the value through complimentary food and drinks, especially given the high prices of airport dining.

  2. Statement Credits: To fully leverage a high-fee card, consumers should utilize various statement credits available for purchases at select retailers. For example, Amex Platinum offers credits for Lululemon, Oura, and Uber, while Chase includes a $300 credit for StubHub. It’s essential to confirm that these purchases align with existing spending habits; otherwise, the perceived value becomes diluted.

  3. Lifestyle Considerations: Engaging with credit card perks often requires proactive management and attention to detail, such as logging into portals to opt into offers. Many benefits hinge on understanding how to maximize points and utilizing partnerships with airlines and hotels. For those who find managing these details cumbersome, lower-tier cards with simplified benefits may offer a better return on investment.

Ultimately, consumers should conduct a thorough analysis to determine whether the elevated fees of luxury credit cards align with their personal preferences and spending habits. If the complexities outweigh the benefits, it may be worth considering alternative options available on the market that still provide valuable perks without the hefty price tag.

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