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Apple Launch Event Today: What to Expect

News Desk
Last updated: September 9, 2025 3:25 pm
News Desk
Published: September 9, 2025
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Credits: www.cnbc.com

In a pivotal day for technology and finance, all eyes are on Cupertino as Apple gears up for its much-anticipated launch event at 1 p.m. ET. Investors, analysts, and consumers are eagerly awaiting announcements from CEO Tim Cook and his team regarding the latest iPhone and Apple Watch models. The tech giant will also unveil iOS 26, featuring a visually revamped interface dubbed “Liquid Glass.” Ahead of the event, shares of Apple saw a slight decline in premarket trading, reflecting a cautious market sentiment.

The tech-heavy Nasdaq Composite reached an all-time closing high yesterday, buoyed by positive trading patterns that also lifted the Dow and S&P 500. Market participants are particularly attentive to upcoming inflation data set to be released later this week, which will aid in gauging the Federal Reserve’s potential policy adjustments during its next meeting. Currently, futures markets suggest a quarter-point interest rate cut may be on the horizon, though analysts note a small chance of a more significant half-point reduction. This week, traders are also expecting vital revisions to employment data, especially in light of recent administrative changes within the Bureau of Labor Statistics.

Meanwhile, Starbucks celebrates a year since Brian Niccol began implementing a major turnaround strategy for the coffee chain. In a conversation with CNBC, Niccol expressed optimism about the company’s recovery, noting increases in both non-members and Rewards customers returning to its stores.

In IPO news, StubHub has announced fresh details regarding its plans to go public, aiming to raise up to $851 million, which would bring its valuation to approximately $9.2 billion. The ticket-selling platform plans to issue over 34 million shares priced between $22 and $25. This week is particularly active for IPOs, as fintech provider Klarna and cryptocurrency firm Gemini are also bracing for their public market debuts.

Additionally, private equity firm Carlyle has forged a new partnership with Oracle Red Bull Racing, marking its entry into the fast-paced world of Formula 1 sponsorships. As part of the agreement, Carlyle’s branding will feature prominently on the race car and in its garage. This comes amid a growing interest in Formula 1, as more private equity firms team up with sports franchises to bolster brand visibility.

Finally, a significant immigration operation led to over 400 arrests at a Hyundai plant in Ellabell, Georgia, predominantly involving South Korean nationals. This development adds another layer of complexity to ongoing discussions about immigration and labor in the automotive industry.

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