Asset Entities Inc. (ASST) has reached a significant milestone as its shareholders have approved a merger with Strive Enterprises, setting the stage for the creation of a new entity to be named Strive Inc. This development follows Strive’s successful shareholder vote on September 4, marking a pivotal moment for both companies.
The merger is led by Matt Cole, who currently heads Strive Asset Management and will assume the roles of chairman and CEO in the newly formed organization. Arshia Sarkhani, the President and CEO of Asset Entities, will transition into the role of chief marketing officer and join the board of directors. This strategic leadership alignment is intended to enhance the operational capabilities of the reconstructed company.
One of the key focuses of the merged entity will be to implement a bitcoin treasury strategy, which reflects growing investor interest in Bitcoin as a financial asset. The company is positioned to leverage its debt-free status to maximize bitcoin returns per share, utilizing a disciplined approach aimed at outperforming Bitcoin itself.
The merger’s completion is contingent on receiving clearance from Nasdaq and fulfilling other customary conditions. Following the deal’s closure, Strive anticipates finalizing a substantial $750 million private placement (PIPE) financing, which could yield gross proceeds of over $1.5 billion if warrants are exercised. This financial backing is expected to bolster Strive Inc.’s growth trajectory in the cryptocurrency space.
In market response, shares of ASST surged by 38% during U.S. mid-morning trading, reflecting positive investor sentiment towards the merger and the combined company’s potential. The approval of this merger marks a strategic milestone in the evolving landscape of financial technology and cryptocurrency investment.