After weeks of anticipation and early deals, Black Friday has officially arrived, marking the busiest shopping day of the year. Major retailers are rolling out their most significant sales, offering discounts on everything from trendy Ugg clogs and coveted AirPods to Lego sets that make ideal gifts. This year’s discounts are noteworthy, with many items offered at their lowest prices ever.
As a seasoned researcher of shopping deals, I’ve meticulously combed through countless promotions to curate an updated list of the best Black Friday discounts. Each item featured has received at least a 4-star rating and boasts a minimum 20% discount. I utilized price trackers to ensure these products are at their lowest price point either in three months or their history.
Among the highlights are Apple’s AirTags, which have a stellar 4.7-star rating from nearly 46,000 reviews on Amazon. Designed to help users keep track of belongings via Apple’s Find My app, they’re currently sold at their lowest price ever.
Battery packs are also seeing substantial markdowns, such as a set containing 32 alkaline AA batteries with a 10-year shelf life, which should come in handy during the holidays for powering a plethora of devices.
For tech enthusiasts, the Apple AirPods 4 have a 4.5-star rating and are considered some of the best noise-canceling earbuds for iPhone users, offering features like up to 30 hours of battery life with a charging case.
Skincare lovers might be interested in exfoliating toner pads made with lactic and salicylic acids, which have garnered a 4.5-star rating. According to users, these pads have visibly improved skin texture and clarity.
Smart home aficionados can look into Amazon’s compact smart plugs, which have an impressive 4.7-star rating and allow users to control devices remotely through the Alexa app or voice commands.
Camping or hiking fans will find the LifeStraw personal water filter enticing, boasting a 4.8-star average rating from over 122,000 reviews. This compact device filters out over 99% of contaminants from water, making it an essential accessory for outdoor adventures.
Safety is underscored with products such as the Birdie personal safety keychain, which emits a loud siren and flashes a strobe light when the pin is pulled, providing a convenient way to alert those nearby.
Additionally, those interested in genealogy might appreciate Ancestry DNA kits, which allow users to send a saliva sample for analysis, yielding results that reveal ancestry and genetic traits.
In the realm of home appliances, a variety of discounts are available, including Shark’s upright vacuum, which features powerful suction and a HEPA filter for allergy sufferers, and Aura’s digital picture frame, popular for displaying cherished memories.
For culinary endeavors, food storage containers and single-serve coffee makers are among the discounted kitchen items this Black Friday.
As always, this extensive shopping period comes with an array of sales. Retail giants like Amazon, Walmart, Target, and Best Buy are offering discounts up to 60% site-wide, encouraging consumers to take advantage of various promotions through December.
Shoppers are urged to stay informed about sale updates, as many offers will continue to evolve throughout the day. This year’s Black Friday is not just about massive discounts but also about strategically selecting products based on quality and past consumer satisfaction, making smarter shopping a reality. For ongoing updates, consumers can subscribe to newsletters that curate the best deals and tips for holiday shopping.

