Shares of Beyond Meat (BYND) have seen a remarkable surge, currently trading at $6.84—a staggering increase of 90% on the day, propelled by a drastic spike in trading volume to 834 million, compared to the daily average of 69.7 million. This surge is attributed to several factors, including a recent expansion of the company’s agreement with Walmart, significant short covering, and its inclusion in the Roundhill Meme Stock ETF.
Despite this meteoric rise, experts caution that the enthusiasm surrounding Beyond Meat may not be sustainable. The company has faced considerable challenges, having posted a 20% year-over-year revenue decline that exceeded analyst expectations by 9%. The ongoing financial troubles are compounded by persistent losses reported in many of its recent earnings.
In broader market news, the Dow is showing little movement following a record session, currently down about five points. The S&P 500 is experiencing a slight uptick of four points, while the NASDAQ has dropped by 36 points. Notably, Netflix has seen a decline after reporting earnings that fell short of expectations. Its earnings per share (EPS) of $5.87 did not meet the anticipated $6.97, largely due to a dispute with Brazilian tax authorities, although its revenue of $11.51 billion was in line with forecasts.
Looking ahead, Tesla is set to release earnings after market close, alongside highly anticipated reports from major tech stocks often referred to as the Magnificent 7.
Compounding market uncertainty is the ambiguity surrounding a potential meeting between U.S. President Trump and Chinese President Xi Jinping, scheduled for two weeks from now. President Trump has expressed optimism regarding the meeting but has also acknowledged the possibility that it may not take place. This uncertainty is fueling concerns over trade dynamics, including the potential for increased tariffs and an extended trade war.
Additionally, Beyond Meat is not the only meme stock experiencing a surge; shares have recently soared from approximately 50 cents to $3.62 and are currently hovering around $7.23 in premarket trading. However, analysts warn that such volatile stock movements often lead to unfavorable outcomes, citing previous cases like AMC Entertainment and GameStop, where hype has not translated into long-term stability.
The broader alternative meat sector is also in decline, with recent reports indicating a 28% drop in unit sales and an 18% drop in revenue, amounting to $1.17 billion over the past two years. This downturn reflects challenges not only within the U.S. market but also globally, according to findings from the Good Food Institute, a nonprofit advocating for alternative proteins.

