In a notable turn of events, shares of Beyond Meat experienced a dramatic surge on Tuesday, continuing a rally that began the previous day, attributed largely to an influx of retail investor enthusiasm. The stock saw an impressive jump of up to 161%, ending the day at $3.84, after a remarkable increase of 128% on Monday. This surge follows a dismal performance that saw the stock hit an all-time low of $0.50 just a week prior, pulling it out of penny stock territory.
This escalating interest can be traced back to a bullish thesis articulated by trader Dimitri Semenikhin, which resonated with retail investors and ignited excitement surrounding the stock. The recent boost was further catalyzed by the announcement that Beyond Meat had been added to the Roundhill Meme Stock ETF, a fund that specializes in tracking stocks favored by retail investors based on social media trends and speculation.
Fund manager Roundhill Investments has curated this ETF to focus on stocks rising through retail speculation. Currently, it boasts assets totaling approximately $36 million, with notable holdings including Navitas Semiconductor and Opendoor Technologies. The fund’s strategy does not include the traditional meme stocks like GameStop and AMC Entertainment but instead focuses on emerging favorites that reflect the current market dynamics.
Specifically, Roundhill reported acquiring 970,000 shares of Beyond Meat, representing a market value of around $1.43 million at the time of purchase and accounting for approximately 4.03% of the ETF’s total weight. Despite Beyond Meat’s robust performance, the ETF itself faced headwinds on Tuesday, with both Navitas Semiconductor and Opendoor experiencing downturns amid broader negative market sentiments.
As retail investors continue to rally around Beyond Meat, the interplay between social media speculation and institutional investments appears to be reshaping the dynamics of the stock, indicating a potentially transformative period for the brand within the marketplace.

