In a recent analysis, Matt Hougan, the Chief Investment Officer at Bitwise, asserts that Bitcoin is on the verge of a significant transformation, justifying larger investment allocations from traditional investors. According to Hougan, Bitcoin’s current performance resembles that of a company preparing for an initial public offering (IPO), characterized by a series of sideways price movements amidst a backdrop of positive developments.
This perspective aligns with insights from Jordi Visser, Senior Managing Director at 22V Research, who highlighted that early investors are beginning to cash out and diversify their holdings. Visser argues that this distribution of assets is the driving force behind Bitcoin’s stagnant price, suggesting it may continue for an extended period as sellers gradually exhaust their positions.
Building on Visser’s comments, Hougan expressed that Bitcoin is now “significantly less risky” as it transitions from a cryptocurrency primarily held by early adopters to one increasingly embraced by institutional investors. He pointed out that the asset’s volatility has decreased markedly since the launch of spot Bitcoin exchange-traded funds (ETFs) in January 2024, further indicating a maturation process.
Hougan emphasizes that the era of recommending a mere 1% allocation to Bitcoin as a standard investment practice is coming to an end. He argues that investors should consider a starting point of 5% for Bitcoin allocations, reflecting its growth and increasing institutional acceptance. He cites numerous discussions with financial advisors and professional investors that support this evolving sentiment.
In light of what he calls Bitcoin’s “IPO moment,” Hougan encourages investors to view this period as an opportune moment for increased investments. He reiterated Bitwise’s bullish projection that Bitcoin could reach a value of $1.3 million by 2035 and noted that this estimate might actually be conservative. Unlike traditional post-IPO companies that require ongoing innovation and growth to drive valuations, Hougan believes Bitcoin only needs widespread acceptance to significantly increase from its current valuation of approximately $2.5 trillion to a potential $25 trillion, rivaling the size of the gold market.
As of now, Bitcoin is trading around $102,000, with Bitwise forecasting it could hit $200,000 by the end of the year.

