Bitget, a prominent cryptocurrency exchange and Web3 company, ignited excitement at the Catalunya Grand Prix in Barcelona, Spain, from September 5 to 7, showcasing an engaging blend of speed, spectacle, and interactive Web3 activities. Building on the momentum from their partnership launch at the Italian Grand Prix and a successful presence at the German GP in July, Bitget aimed to rev up the atmosphere in Barcelona.
At the Circuit de Barcelona-Catalunya, a state-of-the-art 360° Fan Booth drew in fans eager to experience its offerings. Visitors lined up for a chance to try out the professional-grade MotoGP simulator, take part in interactive challenges, and capture “Make It Count” photos alongside racing legends and remarkable machines. The booth became a central hub where motorsport and cryptocurrency culture collided, embodying the thrill of speed and the innovation of smart trading.
One of the highlights of the weekend was the launch of Bitget’s Smarter Speed Challenge by MotoGP icon Jorge Lorenzo. This virtual racing mini-game is designed as a global play-to-win campaign and will run through mid-November. Participants are invited to engage in virtual races, earn leaderboard points, and access various rewards, including cash prizes, coupons, and exclusive MotoGP 2026 VIP passes. A standout winner from this Barcelona campaign will also enjoy an all-expenses-paid trip to meet Jorge Lorenzo himself during TOKEN2049 in Singapore this October, showcasing the real stakes involved in Bitget’s challenges.
Moreover, Bitget collaborated with notable motorsport figures and content creators, enhancing the event with a unique digital and track experience. Prominent personalities such as commentator Nico Abad, Christine GZ, Rubén Xaus, and up-and-coming creators like Rotren and Ubietoo contributed to the buzz surrounding the event. Fans taking part in giveaways won exclusive access to a virtual MotoGP™ 2025 game championship, race tickets, and meet-and-greet opportunities with biking legends.
Gracy Chen, CEO of Bitget, remarked on the synergy between the spirit of MotoGP and Bitget’s mission, stating, “The spirit of MotoGP is all about pushing the limits… That same spirit is what drives Bitget and what we wanted to bring to life in Catalunya. We’re not just here to promote. We’re here to create something memorable, fun, and rewarding, where the future of finance feels as exciting as the final lap.”
The energetic atmosphere among fans during the race weekend aligned seamlessly with Bitget’s broader goal of making crypto culture accessible and integrated with real-world passions. Not only was the event filled with excitement from Jorge Lorenzo’s involvement in the VIP area, but it also fostered an environment where fans could trade merchandise and share stories, demonstrating that this Grand Prix was more than just a sporting event; it was a fusion of finance and motorsport.
While the race may have concluded, the challenge is ongoing. Bitget’s Smarter Speed Challenge remains active, with opportunities for new contenders eager to climb the leaderboard through daily check-ins and virtual laps. The excitement continues as participants vie for significant prizes in this high-stakes, fast-paced environment.
