Bitget, the world’s largest Universal Exchange (UEX), celebrated its 7th anniversary on September 16, 2025, with the launch of the #GearUpTo7 campaign, marking a significant step in integrated finance. Over the past seven years, Bitget has seen tremendous growth powered by strategic partnerships, community initiatives, and a commitment to expanding its global footprint.
The exchange’s collaborations with renowned entities such as Messi, Juventus FC, MotoGP, LaLiga, and the UNTOLD music festival have significantly broadened Bitget’s appeal, connecting with mainstream audiences and reflecting current cultural trends. Furthermore, educational initiatives like Blockchain4Youth and Blockchain4Her have impacted over 15,000 youths, promoting inclusivity across more than 60 universities globally. Bitget is also partnering with UNICEF with a goal to educate one million people about blockchain by 2027, setting a benchmark in the Web3 space that remains unmatched by other companies.
As Bitget evolves into the Universal Exchange (UEX), a concept articulated in a recent letter from CEO Gracy Chen, the platform aims to redefine the user experience by delivering a holistic ecosystem that overcomes the “impossible triangle” of exchanges—namely, balancing user experience, asset variety, and security. This transition includes uniting various centralized and decentralized services, leveraging AI technology, and implementing robust security measures. Bitget is positioning itself to not only support a wide array of cryptocurrencies but also traditional assets like stocks, ETFs, gold, and forex.
In just the last quarter of 2025, Bitget Onchain expanded to fully support Ethereum, BSC, Base, and Solana assets, while strategic partnerships with firms like xStocks and Ondo facilitated the introduction of tokenized stocks and ETFs. Bitget successfully diversified its offerings by launching the first Stock Futures, including recognized names such as AAPL and NVDA.
A crucial differentiation of UEX from traditional centralized (CEX) and decentralized exchanges (DEX) lies in its integration of artificial intelligence. Bitget’s proprietary AI tool, GetAgent, offers users actionable insights and personalized trading strategies through real-time analysis and interactive guidance, while a suite of automated trading bots enhances trading accessibility and opportunity identification.
Gracy Chen emphasized the importance of creating a sustainable infrastructure to adapt to the evolving needs of traders, investors, and institutions. The vision for UEX is to seamlessly blend emerging finance into everyday life, leading the sector by meeting current and future user demands.
Security remains a top priority for Bitget, which combines on-chain and off-chain protective measures while incorporating intelligent tools to detect early signs of risks, supplemented by its User Protection Fund, currently valued at over $700 million.
As part of its growth strategy, Bitget has focused on sustained, measurable progress rather than rapid expansion. The platform has enhanced its presence in emerging markets like Southeast Asia, Latin America, and the Middle East, implementing localized community programs and multilingual support to foster deeper connections.
Regulatory compliance is also integral to Bitget’s strategy. In 2025 alone, the exchange secured licenses in multiple jurisdictions, including Italy, Poland, and Argentina, supported by a dedicated compliance team of over 70 experts working with regulators to maintain a robust and trusted crypto framework.
Throughout its anniversary month, Bitget is hosting a variety of celebratory events under the “Gear Up to 7” campaign, including the #GearUpTo7 Sprint Challenge with a substantial prize pool and integration into popular cultural events like MotoGP. The festivities also feature a Bitget-themed racing motorcycle, a community-engaging anthem by crypto influencer Lil Bubble, and a TopGear Night afterparty at TOKEN2049. Moreover, Bitget will honor outstanding traders through its inaugural Smart Awards, amplifying success stories within the crypto community.
As Bitget marks its seventh year, the platform remains dedicated to establishing long-term frameworks that integrate users, assets, and markets, while setting new benchmarks for security, accessibility, and innovation in the evolving landscape of finance.
