Bitget, recognized as the world’s largest Universal Exchange (UEX), is at the forefront of a transformative shift in the cryptocurrency landscape. A recent report by Animoca Brands, titled “Exchanges’ Next Phase: Reaching the Mainstream,” sheds light on the evolution of exchanges as essential gateways to the on-chain economy, with particular emphasis on Bitget’s pioneering UEX model.
The report explores how centralized exchanges—historically pivotal in promoting cryptocurrency adoption—are advancing from basic trading platforms to multifaceted financial services. Centralized venues remain the cornerstone of crypto liquidity, but the next phase of growth will depend on these exchanges’ ability to broaden their services beyond just trading. They are now pivotal in integrating payments, decentralized finance (DeFi), and tokenized assets, positioning themselves as comprehensive conduits for both retail and institutional markets.
Bitget’s UEX strategy is reflected in its innovative product offerings, which cater to the increasing demand for hybrid financial models. Features such as AI-driven trading through GetAgent, on-chain integrations for early access to emerging tokens, and stock futures showcase how Bitget is aligning with industry trends that advocate for a seamless blend of trading, investment, and real-world utility on a single platform.
Gracy Chen, CEO of Bitget, articulated the company’s mission, stating that exchanges must evolve beyond pure trading venues to become essential bridges between centralized and decentralized environments. She underscored the UEX model as a blueprint for the future, reiterating the report’s affirmation of this strategic direction.
Ming Ruan, Head of Research and Data at Animoca Brands, reinforced the significance of this evolution, describing exchanges like Bitget as transitioning from merely liquidity hubs to becoming cultural and financial gateways for the broader ecosystem. This shift is fostering an on-chain world that integrates gaming, payments, identity, and tokenized assets, making it both accessible and scalable for users.
The report concludes that exchanges that will thrive in this new landscape are those that foster credibility with institutional players while also engaging retail participants through culturally relevant initiatives and user-friendly experiences. Bitget’s UEX model stands at the vanguard of this evolution, exemplifying how exchanges can function as true universal gateways.
Established in 2018, Bitget has made significant strides in the cryptocurrency arena, now serving over 120 million users across more than 150 countries. The platform is dedicated to enhancing trading experiences through its innovative copy trading feature, along with providing real-time access to various cryptocurrency prices. Its Bitget Wallet is a prominent non-custodial solution supporting over 130 blockchains, facilitating multi-chain trading, staking, and payments, as well as access to thousands of decentralized applications (DApps).
Bitget is actively driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of LALIGA in Eastern Europe, Southeast Asia, and Latin America. The exchange is also collaborating with UNICEF to support blockchain education for 1.1 million individuals by 2027. In the motorsports arena, Bitget serves as the exclusive cryptocurrency exchange partner of MotoGP™, further solidifying its global presence.
As Bitget continues to innovate and redefine the role of exchanges in the crypto economy, it sets a high standard for industry participation, signaling a transformative phase in the financial landscape. For further insights and details, the full Animoca Brands report is available on their website.
