Bitget has made significant strides in its outreach efforts by launching its first MotoGP activation in South America during the Brazilian Grand Prix held at the Autódromo Internacional Ayrton Senna. This event, which took place over the race weekend from March 20 to 22, marked the debut of an interactive fan booth and the expansion of the popular Smarter Speed Challenge mini-game. Since its inception on March 2, this mini-game has attracted nearly 100,000 participants and boasts a prize pool that has exceeded 120,000 USDT.
At the two-storey booth set up by Bitget, attendees were treated to a variety of engaging experiences, including racing simulators and a VR racing game. The installations cleverly linked the concepts of trading to the high-octane environment of motorsport. Additionally, a branded VIP lounge provided an exclusive space for partners and clients, while circuit signage and global broadcast placements prominently displayed the company’s branding throughout the event.
Bitget’s MotoGP activation in Brazil follows similar initiatives in other countries, including Italy, Germany, Catalunya, and Indonesia, earlier in 2025. This move into the Brazilian market is part of the platform’s strategy to tap into the region’s growing interest in both motorsports and digital assets.
The Smarter Speed Challenge mini-game has been designed to make financial concepts more accessible. Players navigate through a digital race track that represents various asset classes, including cryptocurrencies, U.S. stocks, and gold, while aiming for collectible objectives. In conjunction with the Brazilian Grand Prix, a limited-time feature within the game offered enhanced in-game rewards, further incentivizing participation during the race weekend.
Gracy Chen, CEO of Bitget, emphasized the evolving nature of market engagement, stating, “The way people engage with markets is evolving, and experiences play a bigger role in that shift.” She noted that incorporating trading concepts into sports environments helps to introduce these ideas to a broader audience in a more natural and engaging manner.
The Smarter Speed Challenge is also aimed at bridging the gap between Web2 and Web3 users, aligning with Bitget’s vision of creating a Universal Exchange where both crypto and traditional financial assets coexist on a single platform. Looking ahead, Bitget has plans for further activations at upcoming MotoGP events, although specific details regarding future locations have yet to be announced.
