Bitget, recognized as the largest Universal Exchange (UEX) globally, has launched an ambitious three-part video campaign featuring notable footballer Julián Alvarez from LALIGA and Atlético de Madrid. The collaboration stems from Bitget’s official partnership with the Primera División, aiming to merge elite football talent with advanced trading technology to highlight the company’s expanding array of products through engaging storytelling.
The campaign will consist of three feature videos focusing on Bitget Onchain, GetAgent, and the vision for Universal Exchange. Julián Alvarez serves as the central figure throughout these videos, illustrating the parallels between the strategic acumen demonstrated in world-class football and Bitget’s philosophy of “Trade Smarter.” The films leverage Alvarez’s precision and tactical awareness on the field as metaphors for effectively navigating the digital trading landscape.
The first installment, released today, emphasizes Bitget Onchain—a platform that offers users access to millions of tokens across diverse blockchains from a unified account. Complementing this feature is the AI-powered Onchain Signals tool, designed to assist traders in monitoring market movements and spotting opportunities with enhanced speed and accuracy.
Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA, articulated, “LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans.” Julián Alvarez expressed his enthusiasm for participating in the campaign, drawing connections between football’s essential qualities—timing, awareness, and game reading—and the trading strategies promoted by Bitget. He stated, “If you make smart moves at the right moment, you give yourself the best chance to win.”
Bitget’s Chief Marketing Officer Ignacio Aguirre Franco added, “Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building: a smarter, more integrated way to trade. Our goal, through Onchain, GetAgent, or UEX, is to equip every user with the tools to think and operate like a champion.”
Accompanying each video will be a dedicated landing page featuring comprehensive walkthroughs of product functionalities, new capabilities, and milestones in Bitget’s evolving ecosystem. Following the release of the Onchain video, viewers can anticipate the launches of the GetAgent and UEX films in the weeks ahead.
This campaign further enhances Bitget’s portfolio of global sports partnerships. Julián Alvarez is joined by other prominent athletes, including FC Barcelona’s Raphinha, featured in previous promotional efforts centered around strategic crypto trading. Additionally, Bitget has showcased its commitment to sports through campaigns featuring brand ambassador Lionel Messi, as well as partnerships with organizations like MotoGP™, Porsche Cup Brasil, and Juventus Women, emphasizing a broader initiative to connect sports, culture, and Web3 education.
On the field, Atlético de Madrid is currently performing strongly in LALIGA, holding the fourth position with a record of seven wins, one loss, and four draws. Julián Alvarez has significantly contributed to the team’s success this season, having scored seven goals and assisted twice. With important upcoming matches against Getafe, Oviedo, and Barcelona, along with a crucial UEFA Champions League game against Inter Milan, Atlético is relying on Alvarez to maintain his outstanding form.
