Bitget, recognized as the world’s largest Universal Exchange (UEX), has unveiled its UEX Fortune Card Campaign, a celebration in honor of the Lunar New Year aimed at engaging users across its platform with a variety of rewards. This initiative is set to run from February 13, 18:00 to February 21, 18:00 (UTC+8), inviting users to embark on daily activities throughout Bitget’s ecosystem to collect Fortune Card puzzle pieces.
Participants will have the opportunity to gather these pieces by completing simple tasks, which may include visiting the campaign page daily, engaging in trading activities across various products such as crypto futures, stock perps, Contracts for Differences (CFDs), on-chain products, and interacting with Bitget’s AI agent, GetAgent. Users who successfully complete a full set of nine puzzle pieces will be entered into a draw to share in a prize pool of 10,000 BGB. Even those who collect a minimum of three pieces can unlock mystery boxes, with potential rewards that include a voucher for a 500 USDT futures position.
The campaign aligns with traditional Lunar New Year customs centered on fortune and sharing, encouraging users to participate in a manner that feels organic and accessible. Some activities are designed with low entry thresholds, allowing a broader audience to engage without feeling overwhelmed.
Coinciding with this campaign is a significant upgrade to Bitget’s application, which showcases the company’s direction toward a unified trading platform. Recent enhancements feature the integration of traditional finance products within a single tab, allowing users to seamlessly navigate through crypto, stocks, and a variety of other markets. Rather than merely announcing a new feature, the Fortune Card Campaign serves as an engaging method for users to explore the interconnectedness of these financial products within a cohesive environment.
Gracy Chen, CEO of Bitget, shared thoughts on the campaign, emphasizing the spirit of the Lunar New Year as a moment to reflect, share good fortune, and set intentions for the year ahead. With 2026 being declared the Year of the Fire Horse, Chen highlighted that the campaign is designed to facilitate a user-friendly exploration of different markets, encapsulating the essence of the season within a single platform.
By merging festive elements with low barriers to participation, the Fortune Card Campaign embodies Bitget’s philosophy of evolving its products through practical user experiences rather than adding complexity. This effort further emphasizes Bitget’s intent to create a unified trading environment, enabling users to fluidly transition between asset classes in response to their interests and market conditions.
Bitget serves more than 125 million users globally, providing access to over 2 million cryptocurrency tokens, over 100 tokenized stocks, and various other financial instruments, including ETFs, commodities, foreign exchange, and precious metals like gold. The ecosystem is also noted for its AI trading assistant, which enhances trade execution, and for driving cryptocurrency adoption through partnerships with prominent organizations like LALIGA and MotoGP™. Additionally, Bitget is committed to social initiatives, having allied with UNICEF to promote blockchain education for approximately 1.1 million individuals by 2027.
For more information, interested parties are encouraged to visit Bitget’s official channels.
