Bitget, recognized as the world’s leading Universal Exchange (UEX), has announced its formal support for the first-ever global UNICEF Game Jam. This groundbreaking virtual hackathon invites young participants from eight countries to create original video games over a span of 40 days. This initiative is woven into Bitget’s partnership with UNICEF’s Game Changers Coalition, demonstrating CEO Gracy Chen’s commitment to utilizing blockchain as a means for education, empowerment, and opportunity.
Gracy Chen, a prominent figure in the cryptocurrency sector and recently recognized among the Top 50 Women in Web3 & AI, views the hackathon as a dual opportunity for creativity and education. It is especially aimed at enabling young people, particularly girls in emerging economies, to access vital skills in Science, Technology, Engineering, Arts, and Mathematics (STEAM). Chen emphasizes the importance of introducing digital skills to children early to foster growth in technology and finance, stating that blockchain offers significant opportunities for youth to become entrepreneurs and innovators.
In her words, “Introducing children to digital skills at an early age is important to accelerate the growth of emerging tech and finance. Too often, access to tech education starts too late and excludes those with the most potential.” Chen’s vision is clear: she intends to make the digital landscape more inclusive and empowering for the next generation of women leaders.
As a strategic partner in the UNICEF Game Changers Coalition, Bitget Academy will contribute to developing UNICEF’s inaugural interactive online and in-person blockchain training module, focusing on video game creation skills. Through this support, the initiative aims to reach an estimated 300,000 individuals, including adolescent girls, parents, mentors, and educators, across the eight participating countries.
Beyond this educational initiative, Bitget is also rolling out its Lady Forward campaign, which includes forming university partnerships, launching new internship programs, and establishing a Female Leaders Program aimed at connecting women across the blockchain ecosystem, from developers to policymakers. Chen further reinforces her advocacy for female empowerment as a guest professor at the Hong Kong University of Science and Technology (HKUST), where she teaches a targeted blockchain course.
As the Blockchain4Her initiative steps into its “Lady Forward” phase, Bitget’s collaboration with UNICEF underscores the firm’s dedication to linking blockchain technologies with meaningful projects that enhance digital access and promote creative education for youth in developing regions. This partnership fits into Bitget’s broader strategy to foster blockchain education for approximately 1.1 million people by 2027.
Established in 2018, Bitget serves over 120 million users across more than 150 countries and is committed to enhancing cryptocurrency trading through innovative features like copy trading, along with real-time access to various crypto prices. Through strategic partnerships, such as its role as the official crypto partner of LALIGA and its collaboration with MotoGP™, Bitget continues to promote the adoption of cryptocurrency while also driving substantial social impact through initiatives like its partnership with UNICEF.
For further information, interested parties can visit Bitget’s website or associated social media platforms.

