Bitget, recognized as the world’s largest Universal Exchange (UEX), is excited to announce its return as the official partner of UNTOLD Dubai, set to take place from November 6–9 at Dubai Parks & Resorts. The festival will embrace the theme “Feel the ₿eat,” reflecting the synergy between music, technology, and culture as it celebrates innovation and emotional connections.
Following a successful debut at UNTOLD X in Romania, Bitget’s reappearance at UNTOLD Dubai marks a significant step in its ongoing journey, merging art, sound, and finance into an immersive experience that encapsulates the evolution of its Universal Exchange. A highlight of this collaboration is a stunning 10-meter LED tower created by the renowned Dutch visual artist Julius Horsthuis. Horsthuis, celebrated for his work with notable artists such as Avicii and Lady Gaga, has designed this installation to sit atop a 16m × 16m black mirrored floor. The tower will showcase seven custom VJ loops, each representing a different facet of Bitget’s seven-year evolution, with distinct day and night modes.
Attendees will have the opportunity to engage with the tower through an innovative interactive feature. By stepping onto a pressure-sensitive tile, guests can “Awaken the Tower,” initiating a vivid visual transformation synchronized with an original soundtrack composed by Dutch artist Chris Kuijten, famous for his contributions to Cirque du Soleil and Heineken.
In addition to visual artistry, Bitget has announced a new partnership with Pernod Ricard and Absolut. This collaboration will include the distribution of limited-edition co-branded LED cups at the mainstage, Zamna, and VIP stages throughout the festival, providing attendees with unique and collectible festival experiences.
Bitget continues to enhance its digital engagement strategies from UNTOLD X in Romania through its collaboration with Pulsar Money, featuring an impressive $60,000 prize pool set for 4,000 winners, along with an exclusive Vault Challenge that offers UNTOLD Dubai participants unmatched access.
Festival-goers can also join in on the excitement by engaging in various challenges and earning digital rewards that highlight Bitget’s products. This includes limited-edition merchandise giveaways, on-site wallet activations, and special Bitget Vault experiences designed to bring the thrill of trading and blockchain engagement alive in a festival setting.
Chief Operating Officer at Bitget, Vugar Usi Zade, expressed enthusiasm for the partnership, stating, “This collaboration is a celebration of movement that started at UNTOLD X in Romania. UNTOLD represents the energy of the people and culture, and Bitget represents the energy of innovation and Web3. Together, we’re creating experiences that merge culture with technology, showing how far we’ve come since our journey began seven years ago.”
Bitget’s presence at UNTOLD Dubai will showcase live art installations and community-driven campaigns, truly embodying the essence of what its Universal Exchange stands for. Every day of the festival, attendees can expect the unveiling of a mainstage moment video that encapsulates seven years of Bitget’s story through dynamic elements of light, sound, and shared energy.
Established in 2018, Bitget has grown to serve more than 120 million users, providing access to a diverse array of crypto tokens and real-world assets on a unified platform. With AI-driven trading tools and support for multiple blockchain networks, Bitget is dedicated to empowering users to trade smarter while enhancing crypto adoption through strategic partnerships across various sectors, including sports and education initiatives.
For more details and updates, interested parties can visit Bitget’s various social media channels and platforms.
