Bitget, the largest Universal Exchange (UEX) in the world, has announced the upcoming listing of Marina Protocol (BAY) in its Innovation Zone. Spot trading for BAY will commence on November 1, 2025, at 10:00 UTC, with withdrawals for BAY/USDT starting on November 2 at 11:00 UTC. This initiative signifies Bitget’s commitment to expanding access to Web3 assets, focusing on projects with tangible use cases and strong community support.
Marina Protocol (BAY) is an innovative marketing technology platform designed to transform conventional Web2 campaigns into incentive-driven Web3 experiences. With over 1.3 million users spanning more than 200 countries, Marina enables brands and marketers to initiate transparent and scalable campaigns through the use of smart contracts. The platform leverages SDKs, embed codes, and gasless onboarding tools to facilitate seamless participation in Web3 campaigns across various websites and social media platforms.
A notable feature of the Marina Protocol is its dual-token system, comprising SURF and BAY tokens. SURF tokens incentivize user engagement through activities like quizzes and advertisement views, while BAY tokens grant governance rights to holders, allowing them to vote on protocol amendments and funding decisions. This system aims to merge the extensive reach of Web2 with the transparency of Web3, offering brands a no-code solution for launching transparent, reward-based campaigns.
Bitget’s Universal Exchange integrates advanced infrastructure with on-chain technology, allowing users to trade millions of tokens across leading networks through a single account. By incorporating Marina Protocol into its platform, Bitget reinforces its role as a bridge between Web3 marketing and digital finance, emphasizing the importance of transparency and practical value in driving user adoption. The exchange presently caters to over 120 million users globally and has partnered with organizations such as UNICEF and LALIGA to promote blockchain education and adoption.
The addition of BAY to Bitget’s portfolio illustrates the growing intersection of decentralized finance and marketing, where brands can reward users directly on-chain. Marina Protocol aims to address trust issues ingrained in traditional advertising and enhance community engagement. However, Bitget cautions investors about the inherent volatility associated with digital assets, advising them to invest only what they can afford to lose.
