On September 4, Bitwise Asset Management announced the launch of five new Exchange-Traded Products (ETPs) on the Switzerland-based SIX Swiss Exchange, specifically targeting institutional investors. The newly listed products include the Bitwise Core Bitcoin ETP, Ethereum Staking ETP, Solana Staking ETP, and Physical XRP ETP, all of which are fully backed by digital assets. As part of this offering, the MSCI Digital Assets index will track the top 20 capped digital assets, further diversifying investment opportunities.
This strategic move underscores Switzerland’s favorable regulatory environment, which is positioning the nation as a central hub for cryptocurrency enterprises amid a backdrop of increasing corporate adoption across global markets. Bitwise has seen remarkable growth, with assets under management ballooning to $15 billion, a staggering 200% increase since October 2024, across a portfolio of 40 products.
Ronald Richter, the Regional Director of Investment Strategy at Bitwise Europe, expressed enthusiasm about the new ETPs, stating, “The five flagship products we have listed in Switzerland will broaden options for investors looking to benefit from the full potential of crypto markets. I’m extremely pleased that we’re developing our product suite on the widely respected SIX exchange, with new options such as staking and index products.”
The new offerings align with Bitwise’s broader European expansion plan. In the face of geopolitical turbulence and economic uncertainties, there is a notable rise in corporate demand for cryptocurrencies, as investors aim to diversify their portfolios. Bradley Duke, Head of Europe at Bitwise, further elaborated on the company’s goals: “The expansion of our product suite in Switzerland is a logical next step for Bitwise, and fits our strategy of always aiming to provide best-in-class crypto ETPs. We offer a full range of options for investors to benefit from value creation in digital assets using regulated products with a carefully constructed financial infrastructure.”
The newly launched products also feature institutional-grade custody solutions, physical redemption capabilities, and transparent index methodologies that comply with current regulatory standards in the U.S., reinforcing the company’s commitment to security and compliance.
As leading economies, including the UK and France, move to loosen restrictions on retail cryptocurrency access and establish clearer regulatory frameworks, momentum continues to build around these financial instruments in Europe. Recently implemented rules for crypto-asset reporting in France, as reported by PwC, further highlight the increasing acceptance and integration of digital assets into traditional financial systems.
In parallel to Bitwise’s strategic developments, traders with a higher risk appetite are turning their attention to presales such as the Maxi Doge (MAXIDOGE) project, which is currently in a presale stage. At a price point of $0.00025, the presale has already garnered $1.7 million of its $1.9 million target, enticing investors with high-leverage opportunities and a rewards pool. Prospective participants are encouraged to engage early, as the project gears up for its next pricing tier.
As Bitwise ramps up its offerings across Europe, the landscape for regulated crypto investments appears set for further growth, reflecting a transformation in how digital assets are integrated within traditional investment frameworks.
