Bitwise is set to launch its XRP Exchange-Traded Fund (ETF) on Thursday, marking a significant milestone for the third-largest cryptocurrency by market capitalization. In a post on the social media platform X, Bitwise expressed its excitement, noting the ETF aims to reshape the global payments landscape linked to XRP. This launch comes after Canary Capital’s spot XRP ETF generated impressive demand, pulling in $293 million in a single week, while Bitcoin ETFs faced nearly $2 billion in selling pressure during the same period, according to DefiLlama data.
The Bitwise ETF arrives at a time when numerous XRP ETFs are listed on the Depository Trust & Clearing Corporation (DTCC) website, with established financial firms such as Franklin Templeton, 21Shares, ProShares, and CoinShares joining the fray. Grayscale also announced its intentions to enter the XRP market, further amplifying institutional interest.
Despite the positive developments surrounding the ETF launch, XRP’s price has not mirrored this enthusiasm. Currently, XRP is trading at around $2.12, which is over 40% lower than its all-time high of $3.65 reached in July. Market analysts suggest that the recent price decline is unrelated to the ETF developments. Max Zurlino from ShoreLabs indicated that broader macroeconomic factors and changes in institutional investment flows are more influential on pricing than speculative retail trading.
Zurlino emphasized that the approval of ETFs like Bitwise’s serves as a significant confidence booster for XRP’s legitimacy among institutional investors, laying the groundwork for future adoption, even if immediate market responses remain lackluster. Lawrence Samantha, CEO of investment platform NOBI, echoed this sentiment, advising investors to view the ETF launch as a crucial infrastructure advancement rather than a straightforward price trigger. He urged investors to monitor market dynamics over the following weeks to see if institutional investors solidify their positions longer term.
In other XRP-related news, Ripple, the company behind the cryptocurrency, has recently strengthened its position in the market with a $500 million funding round that tripled its valuation to $40 billion. Notable investors such as Citadel Securities, Fortress Investment Group, and Galaxy Digital participated in this funding effort. Alongside financial backing, Ripple announced a partnership with Mastercard and Gemini to facilitate stablecoin payments through credit card transactions, which could integrate XRP more deeply into financial systems.
As Ripple continues to expand its ecosystem, Alexis Sirkia, chairman of the Ripple-backed Yellow Network, noted that institutional investors have historically struggled to find compliant channels to gain exposure to XRP. The emergence of ETFs could alleviate these issues and drive further interest from institutions.


