In a significant move to bolster the use of Bitcoin in daily transactions, Jack Dorsey’s fintech company, Block, has unveiled a new Bitcoin payments system and a crypto-integrated wallet tailored specifically for small businesses. This initiative, linked to the Square point-of-sale system, is part of Block’s broader strategy to integrate Bitcoin into the mainstream economy.
Starting Wednesday, merchants utilizing the Square Bitcoin network will have the opportunity to convert received payments into Bitcoin without incurring any fees. Alongside this feature, businesses will gain access to a crypto wallet designed to simplify the management of Bitcoin assets. By November 10, these merchants will also be able to accept Bitcoin as a method of payment and convert up to 50% of their daily sales revenue directly into the cryptocurrency.
Miles Suter, Block’s Head of Bitcoin Product, emphasized that the goal is to create a seamless payment experience that rivals traditional card transactions. He highlighted that small businesses will finally have access to financial management tools typically reserved for larger corporations, hence fostering greater financial independence and flexibility.
The initiative, branded as “Simplifying Bitcoin for Main Street,” aims to prepare merchants for the potential increase in Bitcoin usage as a payment method. The newly integrated wallet will empower sellers to effectively manage their cryptocurrency holdings within the Square platform.
In the wake of this announcement, shares of Block rose by 2.6%, reflecting positive investor sentiment. Alongside this new offering, Block’s other ventures, including Cash App, have previously launched various Bitcoin products, such as the crypto hardware wallet, Bitkey.
Dorsey, who previously stepped down from Twitter to concentrate on Bitcoin initiatives, has consistently advocated for the adoption of Bitcoin as a medium of exchange rather than solely a store of value. While many in the crypto community debate Bitcoin’s primary utility, Dorsey aligns himself with the belief that its true potential lies in everyday transactional use.
Additionally, Block is expanding its footprint in the Bitcoin mining sector, having introduced a mining rig designed to lower operational costs through modular components. This further demonstrates Block’s commitment to advancing the Bitcoin ecosystem and its aims to increasingly normalize cryptocurrency transactions within the broader financial landscape.

